How to start your own skincare line?
Dream it
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Dream it 〰️
This is the big question, this is why we are here.
Whether you are a business owner or a content creator looking for ways to expand your merchandise, starting a skincare line can be a great way to make a name for yourself in the beauty industry.
To get started with ease, let’s discuss the main steps to consider beforehand - selecting a target audience, creating a product list, and developing a brand identity.
1.Define your target audience
The fundamental step of creating a skincare line is defining an audience based on market research.
Ask yourself - what is lacking in the market. It can be your local market or a global one - you decide.
Skincare products are not one-size-fits-all, so it’s important to cater to a specific demographic. A concise customer profile is crucial for all further brand planning that will prevent you from going in circles trying to be everything for everyone.
There are many factors to consider such as age, gender and skin concerns.
Who do you want to sell your products to?
Do they have sensitive skin?
Do they have wrinkles?
Maybe they have acne?
Think about what type of skincare they might be interested in. Once you know who your target market is, you can begin to build a brand and select products that will address their specific needs.
In the end, whatever you choose to create, its purpose is to solve someone’s problem.
2. Develop your brand
When it comes to skincare branding is the key element for success, you either make it or brake it.
Your brand is what will make you unique and recognizable in a sea of skincare products. Depending on your chosen customer type, think about what kind of image you want your skincare line to project.
Do you want it to be luxurious and high-end, or more natural and down-to-earth?
Determining your values is the foundation of your brand identity and will be the driving force behind all of your marketing efforts.
Once you get the general idea about your skincare line’s identity, start brainstorming potential brand names, color schemes and design elements that fit the image.
Combining a modern, yet timeless look is a good idea to ensure your packaging design looks up-to-date for as long as possible.
It is important to be consistent with your branding. Make sure that all your marketing materials, including your website and social media accounts all reflect the same feel so that customers can easily recognize you.
To get some inspiration, check the latest trends in cosmetics packaging.
Have design ideas but don’t know how to create them? With Selfnamed, turning your vision into reality is even more simple.
You select products - We design packaging!
You choose the products (up to 5)
You fill out the design form
Our designers' team will prepare two design concepts
You choose one of the concepts and it will be used for your chosen products
We prepare an order and send it to you
Example 1 product, 2 audiences.
Targets
younger audience.
Colourful, sunny, filled with gradients and very modern fonts.
Targets audience in pharmacies.
Technical and detailed design
3. Choose a product line
The next step on how to start a skincare product line is identifying the type of products you want to offer. Your products should appeal to your customers by helping them achieve the results they're looking for.
Do you want to focus on face care, body care, hair care or all? Within those categories, there are endless possibilities: cleansers, toners, moisturizers, serums, masks, scrubs, and so on. Consider what kinds of products your target market might be looking for.
One way to narrow down your choices is to think about what type of skin your customers have. Do they tend to have dry skin, oily skin, sensitive skin, or a combination? This can help you choose which types of products to focus on. For example, if you're targeting people with sensitive skin, you might want to focus on gentle cleansing and hydrating products.
For a quicker start, we offer to start with a custom sample set order option - a simple and easy way to start your brand. Upload the logo, choose a style and products in sample sets will be branded with your brand assets.
How to start your own skincare line using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types letting you choose the best products for your brand. This way you can test the products - their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavor!
