Welcome to Selfnamed Blog
A place where Selfnamed experts focus on skincare business & deep dive into main areas of developing and maintaining a sustainable skincare brand.
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
How to Grow Your Beauty Brand’s Revenue
Best Private Label Products for Salons
Discover how to boost revenue, deepen client trust, and stand out in a crowded market by offering your own custom skincare and haircare lines. Learn why private label is the smart choice for salon success.
What is Private Label Skincare: Essential Guide for Aspiring Brands
Top 10 Private Label Cosmetics Products to Sell
Summer 2025 Shopify Updates for Beauty Businesses
Top Ecommerce Tools to Grow Your Skincare Brand
Best Skincare Templates for Social Media
30 Days to a Skincare Brand: ApprenticeDiary’s Story
Beauty Design & Branding: Top Trends to Watch in 2025
The Best Shopify Themes for Beauty Products
Building a new Shopify store for your beauty brand? Discover the perfect theme to make a lasting first impression with essential features like stunning visual design, product-focused layouts, and mobile optimization.
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
Game-Changing AI Tools for Beauty Business Owners
Beauty brand owners seek efficient ways to accelerate business growth, differentiate themselves, and save time. AI tools can alleviate many burdens, freeing up valuable time to concentrate on strategic planning and future brand development.
Skincare Business Fails to Learn From
Launching a private label skincare brand? Don't stumble into costly errors! Learn from past skincare marketing missteps. Uncover essential lessons and warnings to boost your success in the competitive beauty market.
How Private Label Spa Products Can Transform Your Business
For spas looking to bring their customers that brand experience afterglow, private label products are a smart and a strategic move. Have a look at 10 private label skincare products that might be your next cherry on top of your spa service experience.
Urea: The Secret to Softer, Healthier Skin
Amidst popular moisturizing ingredients like hyaluronic acid, urea is an often underappreciated skincare powerhouse. For private label brands seeking effective, science-backed ingredients, understanding urea's benefits is crucial for developing a competitive body care line.
A Guide to Prebiotic Skincare for Your Brand
Unlock the power of prebiotic skincare for your brand! Learn about the booming skin microbiome market, why consumers care, and how to effectively sell these in-demand products for healthier, balanced skin. Explore market potential & key insights.
How to Select Products for Your Skincare Line
Selfnamed Skincare Academy: Product Selection With Ksenia Kumachova
7 Essential Shopify Apps for Skincare Businesses
Sell the Experience: Writing Skincare Product Descriptions that Drive Sales
Ecommerce vs Retail: What’s Best For Your Beauty Brand
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer