The Best Squarespace Beauty Websites To Inspire Your Next Launch
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Your website isn’t just a place to shop. It’s where potential customers decide if they trust you, if your products feel credible, and if your brand deserves a spot in their everyday routine. No pressure, right?
And because the beauty world moves fast and visuals matter more than ever, beauty business founders keep turning to Squarespace. It’s straightforward enough for small teams but still flexible and design-driven for brands that obsess over details, texture, light, color – all of it.
Chances are, the Selfnamed and Squarespace integration is live as you read this. Now, your brand story, product line, and entire ecommerce store can live together under one seamless, beautifully designed roof.
To get inspired, let’s explore some of the best Squarespace beauty websites, along with templates that can help you build something just as strong.
Why Beauty Brands Love Squarespace
Beauty brands have high standards for their online presence. A website has to look good, load fast, and guide visitors straight to the shop page without confusion. Squarespace delivers all of that, which is why so many of the strongest Squarespace beauty websites come from small businesses and new founders who want professional results without a heavy technical build.
Designed For Visuals
Large images, plenty of white space, and a minimalist design help your product photos, textures, and packaging stand out instantly. Squarespace templates are built around that visual style. A well-designed website with an intuitive home page and clear "call to action" can help you build trust – especially when potential customers are just discovering your brand and you need to make a good first impression.
Built For Ecommerce Website
Squarespace ecommerce is simple to manage. You can create product pages with detailed descriptions, ingredient lists, and product details, plus use Squarespace plugins to enhance the buying experience. It’s the same system successfully powering thousands of Squarespace ecommerce websites across beauty, skincare, and even the fashion industry. In fact, by Q3 2025, Squarespace was hosting over 366,000 live online stores.
Story And Shop In One Place
Beauty brands depend on storytelling. Customers want to understand ingredient sourcing, routines, benefits, and the ethics behind a product – sometimes as much as the product itself. Squarespace makes it easy to put that story right next to your shop page, so everything feels connected. A strong hero section can lead straight into your products, and visitors can go from learning to buying without losing the flow.
This blend of story and commerce is one of the main reasons Squarespace store examples in the beauty space stand out.
Easy To Scale
Scaling a beauty brand takes time, but your website shouldn’t hold you back. Squarespace makes it easy to grow at your own pace. Most brands in the Beauty and Fitness category start small. About 65% sell just 1–9 products, and then add new items as they expand. The platform handles changes smoothly, whether you're adding new product types, launching seasonal kits, or building out full collections.
Squarespace gives beauty brands the design quality, effective features, ecommerce tools, and flexibility they need to grow. And that’s exactly why so many beauty brands end up falling in love with it.
Best Squarespace Store Examples for Beauty Brands
To show what’s possible on Squarespace, here are some standout beauty brands using the platform well. Each one approaches design, storytelling, and ecommerce a little differently, and they’re all great inspiration for your own site.
James + Jake
Site: https://jamesandjake.com
James + Jake is a great example of how a simple, minimalist Squarespace store can feel high-end without being complicated. The site leans on large images, plenty of white space, and clean typography, which makes the product photos stand out immediately. The homepage makes a solid first impression and moves visitors toward the shop page without any confusion.
What they do well?
As far as Squarespace ecommerce examples go, this one shows how effective good basics can be. The site has intuitive navigation, the layout is user friendly, and the product pages include the kind of detailed description and product details that help potential customers feel confident before they buy. Everything flows naturally.
For beauty or skincare founders trying to create a clean, trustworthy online store, this is a good example of what works on Squarespace ecommerce websites – clear CTAs, strong imagery, and a layout that guides visitors straight to the products.
Hawthorn Handmade Skincare
Site: https://www.hawthornhandmadeskincare.com/
Hawthorn Handmade Skincare is a great example of how a beauty brand can use Squarespace templates to pull off a calm, minimalist design that feels instantly trustworthy. The homepage leans on large images, warm colors, and a lot of white space, which gives the products room to breathe and creates a welcoming first impression.
What they do well?
They lead with a clear brand story – “100% natural, cruelty-free, handmade” – and it sets the tone before you even get to the shop page. The navigation is straightforward, and the store is organized in a way that actually makes sense for potential buyers – by routine, skin concern and product type. Once you click into a product, you get detailed descriptions, ingredients, and usage tips, which is exactly what people want when they’re buying physical items online.
The site is a custom Squarespace ecommerce build on version 7.1, designed with mobile shoppers and conversions in mind. Which is important because around 70% of online shopping happens on phones. It shows how clean web design, strong imagery, and clear information can create a smooth, trustworthy ecommerce store without overcomplicating anything.
Jessica Rose Cosmetics
Site: https://jessicarosecosmetics.com/
Jessica Rose Cosmetics shows how far a beauty brand can go with a simple, well-executed Squarespace setup. The site has a warm, clean look, soft colors, big product photos, and plenty of breathing room. Nothing feels cluttered, and the design gives the products space to make their own impression.
What they do well?
The site does a great job guiding people from the first scroll straight into the shop page, and the navigation feels natural. Almost like you already know where everything is. The product pages are clear and helpful, breaking down ingredients, benefits, and how to use each item. For beauty customers, especially anyone buying skincare online, that transparency matters.
Overall, it’s a good example of how a small beauty brand can turn Squarespace ecommerce tools into something that feels genuinely professional.
Rowse
Site: https://rowse.co/
Rowse is one of those Squarespace beauty websites that immediately feels calm and intentional. The design is minimal, has soft neutral tones, big images, and lots of white space, so the products really stand out. Nothing feels overdone, and that simplicity gives the whole site a premium feel.
What they do well?
What makes Rowse a strong Squarespace ecommerce example is how naturally everything flows. You get a sense of the brand right away, and the path into the shop page is obvious without being pushy. Their product pages are clear and helpful, with ingredient notes and product details that make it easy for potential customers to understand what they’re buying.
The imagery ties it all together. Every photo has the same warm, earthy tone, which makes the whole ecommerce website feel cohesive and trustworthy. It’s a great example of a beauty brand using Squarespace templates to build a clean, thoughtful online store.
How to Build an Online Store for Your Beauty Brand
The beauty stores that look best on Squarespace usually have solid visuals, simple navigation, and product descriptions that actually tell customers what they’re buying. That’s it. If you start with those basics, you can build an ecommerce website that feels natural to use and lets your products shine without a ton of work.
Start With The Right Squarespace Template
Some templates just work better for beauty brands than others. For example, Hester, Maca, Altaloma are three safe picks. They’re clean, easy to set up, and give you space for big photos and simple text. When you browse website examples, you’ll notice the same thing over and over – the home page looks calm, not busy, and the products are front and center in the best light.
Strong Focus On Imagery and Storytelling
67% of shoppers say product image quality is very important when making a purchase decision. So good photos matter more than anything else. Use consistent photo presets, keep the background clean, and avoid over-editing. Then add short descriptions that actually say and mean something. And a clear call to action button that helps people move through the site without getting lost. Honestly, that alone can change how your ecommerce website performs.
Connect Your Selfnamed Integration
With the Selfnamed and Squarespace integration, adding your beauty products is noticeably easier. Instead of uploading every item by hand, you can import your entire private label line in just a few clicks. This lets you sell physical products faster and gives you more time to focus on the parts of your Squarespace store that actually drive results – strong imagery, clear product descriptions, and a layout that feels polished.
Customize Your Brand Details
Once the structure is there, make the site look like your brand instead of a template. Update the colors, fonts, domain. A user friendly layout with intuitive navigation is what keeps people moving and helps them find your popular products without digging around. Even if you go for a more vibrant design, it’ll still feel organized if the structure is clear.
What Works in Squarespace Beauty Stores
A beauty brand lives or dies by the way it shows up online. Squarespace makes that part feel manageable. It gives you the tools to look polished, tell your story clearly, and actually sell.
You don’t need a huge team or a complicated setup. Just solid visuals, a clean layout, and a platform that lets your brand grow at its own pace. The beauty brand websites doing this well prove one thing – creating simple, intentional designs still wins and help you drive sales.
Frequently Asked Questions
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Yes, it’s actually a great fit. Beauty brands rely heavily on visuals and clear product info, and Squarespace leans into both. The layouts are clean, the images look sharp, and you don’t need a big tech setup to make your site feel professional. For most small beauty businesses, it just makes things easier.
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To connect your Selfnamed account to your Squarespace store, follow these simple steps.
Automated product syncing makes it simple to build your store in no time at all. It saves a ton of time and keeps your shop looking consistent. -
Templates like Hester, Maca, Altaloma, and Atelier tend to work really well. They’re clean, modern, and designed to show off visuals – big photos, lots of white space, and simple text areas. Basically, everything you need to highlight ingredients, textures, routines, and product benefits
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