The Best Shopify Plus Agencies for Beauty Brands Ready to Scale
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When a beauty brand starts growing quickly, it’s exciting, but it can also feel like things are moving faster than your online store can handle. Orders increase, new customers discover you every day, and you suddenly find yourself wondering not “Can we grow?” but “Is our website ready for what’s next?”
That’s where the best Shopify Plus agencies that power today’s leading beauty brands make all the difference.
A great agency does more than build a store. They shape the entire shopping experience. They know why customers need shade comparisons, why social traffic can spike out of nowhere, and why even small design decisions can impact conversions. Most importantly, they know how to turn your brand into an online experience that feels smooth, trustworthy and easy to shop.
Next, we’ll take a look at what Shopify agencies actually do, why they matter for growing beauty brands, what makes an agency a strong fit for this industry, and which top partners are leading the way. Let’s get into it.
Why Shopify Plus Is Ideal for Beauty Brands
Selling beauty products online comes down to the experience. People want to see the product clearly, move through the site quickly, and find the right shade or formula without digging around. If your store can deliver that, you’ve already won half the battle. This is where Shopify Plus fits in. It gives beauty brands a fast, dependable setup that can handle everything from shade options to bundles and subscriptions, without making the backend a headache.
Here are a few reasons the Shopify platform works so well in this space.
Built For Fast-Growing Ecommerce Websites
Fast growing beauty brands regularly deal with traffic spikes from social media marketing and paid ads. Shopify Plus is built for that. It keeps your online store fast and reliable, which is essential for ecommerce success.
Flexible For Product Complexity
With the help of solid Shopify development services and the right Shopify development company, you can build almost anything you need without rebuilding your entire site.
Easy Integrations And Seamless Operations
Most beauty teams rely on a mix of email marketing platforms, loyalty tools, ERP systems, and CRM software. Shopify Plus makes seamless integration with these tools easier, whether you use something from the Shopify app store or need light Shopify app development.
Design Built For Beauty Storytelling
Beauty customers expect clean design, strong visuals and smooth UX. Shopify Plus gives you the freedom to work with the best Shopify agencies to create the kind of site that actually reflects your brand.
Supports Strong SEO And Marketing Services
From search engine optimization to digital marketing services and technical SEO to improve your online visibility – the platform is built to support long-term growth.
Less Technical Stress As You Scale
Most importantly, Shopify Plus lets beauty brands scale without getting buried in technical headaches. When you combine the platform with the best Shopify Plus agencies and true ongoing support, you get a setup that grows with your online business.
What to Look for in a Shopify Plus Agency
Source: Shopify
When you’re choosing a Shopify Plus agency, it helps to work with a team that actually understands how beauty ecommerce stores need.
So, here's what to look for in a Shopify Plus agency.
Experience With Beauty And DTC Brands
Look for Shopify agencies that have built sites for DTC (direct-to-consumer) beauty brands before. Teams with real experience in this space understand how customers read ingredient lists and move through a product page. That kind of industry knowledge has a big impact on how well your online store performs.
Strong Design And UX Sensibility
Beauty relies on visuals. The best Shopify Plus agencies create clean, fast, easy-to-shop ecommerce websites using smart Shopify design, solid web development and polished UX (user experience).
Results With Higher Conversions And Successful Platform Migrations
Choose a Shopify development company that has handled migrations, CRO, ecommerce development, and technical SEO for other growing ecommerce brands.
Transparent Communication And Project Management
You want a team that talks to you plainly, keeps everything on track, and sticks around after launch. A good agency stays available to provide post launch support, ongoing maintenance, and make updates as your business grows.
Best Shopify Plus Agencies for Beauty Brands
Choosing the right Shopify agency can shape the way your beauty brand grows. The teams below have solid experience building Shopify stores, improving design and UX, and supporting brands as they scale. They’re trusted partners for beauty companies that want to grow without losing quality or control.
Magebit
Source: Magebit
Magebit is a Shopify Plus development agency that puts a lot of focus on Shopify Plus work for beauty and lifestyle brands. Their sites are fast, thoughtfully designed, and built to grow with you. They create custom themes, set up all the important integrations, and make sure your store is ready for things like subscriptions, loyalty programs, and international selling. Everything they build is centered around performance and a strong brand feel. Magebit has also supported Selfnamed, improving the Shopify setup, streamlining key integrations, and helping the brand expand into new markets.
What they’re good at:
building custom Shopify Plus themes that feel right for beauty brands;
creating clean layouts that actually help customers find what they want;
spotting conversion issues and improving them with practical, straightforward ecommerce strategy;
connecting the store with the tools beauty brands rely on, for example, CRM, ERP, subscriptions, and anything else that needs to plug into the Shopify ecosystem.
The Working Party
Source: The Working Party
The Working Party has been around the Shopify Plus space for a long time, and they’ve become a great team for beauty, fashion, and wellness brands that are ready to level up. Their work feels solid and well thought out, and they’re great at handling the more complicated parts of Shopify Plus, for example, custom features or multi-store builds. The Working Party built a custom Shopify Plus store for the skincare brand YORA, setting it up for global growth from day one.
What they’re good at:
putting together Shopify Plus stores that can handle bigger product lines and heavier traffic;
building custom features or apps when a brand needs something that doesn’t exist yet;
setting up multi-store for international brands expanding into new markets;
cleaning up mobile UX and tightening SEO so the site runs better day to day.
Pivot
Source: Pivot
Pivot has carved out a strong spot in the beauty and cosmetics space, especially for brands that want their site to perform as well as look. They mix data, design, and solid development in a way that feels practical and easy to work with. For instance, Pivot worked with Smith & Cult to build a custom “Shade Finder” feature that helped customers pick the right makeup tone and lowered return rates.
What they’re good at:
finding and fixing conversion issues through real data;
designing shopping experiences that make it easier to explore product lines;
handling full Shopify Plus migrations without disrupting sales;
providing strategic support for design, email, and marketing.
Rainy City Agency
Source: Rainy City Agency
Rainy City Agency has a warm, hands-on approach that a lot of beauty and wellness teams really like. They’ve helped beauty brands and fast-growing skincare lines upgrade their Shopify Plus stores, smooth out the rough spots, and keep everything running properly after launch. For example, they’ve worked with luxury skincare brands like Ogee on a migration to Shopify Plus and achieved a +150 % conversion lift.
What they’re good at:
designing custom Shopify themes that look polished but still feel natural;
building stores that are easy to navigate, even for international customers;
providing reliable ongoing technical support;
adding custom features, speeding up the site, and improving the overall shopping experience.
Underwaterpistol
Source: Underwaterpistol
Underwaterpistol has been deep in the beauty space for a long time, and you can tell. Their work leans into rich visuals, strong brand storytelling, and a shopping experience that provides client satisfaction from the first click. They know how to mix design and development in a way that fits beauty brands. For example, Underwaterpistol worked with LYMA to rebuild their site on Shopify Plus, connect all the tools they needed for global shipping and logistics, and give the brand a clean, premium look that matched their products.
What they’re good at:
creating premium looking Shopify themes designed specifically for beauty brands;
boosting site speed and tightening up performance and technical SEO;
building custom features and integrations for brands with more complex product needs;
helping with rebrands, full redesigns, and scaling when traffic starts to climb.
Each of these agencies bring something different to the table, but they all understand how beauty brands grow. If you’re looking for a partner who can keep up with your momentum, you’ll find one here.
How to Choose the Right Service Partners for Your Brand
Pick a partner agency that understands your business objectives and has real experience with Shopify website development, web design, and the technology solutions your brand needs. Look for a full-service digital agency that offers development support, is transparent about how Shopify agencies charge, and can improve your existing Shopify store while acting as a long-term service provider.
The Right Support Changes How You Grow
Scaling a beauty brand is a big jump, but you don’t have to do it by yourself. With the right Shopify Plus partner behind you get the structure and strategy you need without losing what makes your products special. From there, you can step into the next stage of your brand with confidence, clarity and a team that’s truly in your corner.
Frequently Asked Questions
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A Shopify Plus agency helps you build, improve, and manage your online store. They handle design, development, integrations, optimization and ongoing support.
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If your brand is growing fast and you're dealing with complex products or expanding into new markets, then yes. An agency can save you time, prevent costly mistakes, and help your store run the way it should.
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Some of the strongest beauty-focused teams include Megabit, The Working Party, Pivot, Rainy City Agency, and Underwaterpistol. They all have experience building and scaling beauty and skincare stores.
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Shopify is great for smaller brands. Shopify Plus is built for growth – faster checkout, more control, better automation, stronger integrations, and higher support levels. It’s made for brands that need extra power behind the scenes.
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