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Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
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The Best Private Label Cosmetics Manufacturers in the UK
Ready to launch a beauty brand in the UK? This guide compares top private label cosmetics manufacturers to help you find the best partner for your business, from startups to large brands.
What is an INCI and how it helps build trust
Understand what INCI is and how to read an ingredient list. Learn how to build consumer trust and a transparent brand using INCI, a universal language of cosmetics.
What Is Kojic Acid? The Ingredient Every Skincare brand Should use
Kojic acid is a great skincare ingredient to fade dark spots and brighten skin. Learn the benefits of adding kojic acid products to your line and how to market them.
Gen Z Beauty Trends Shaping the Future of Skincare
Discover the key Gen Z beauty trends shaping the future of skincare. Learn how to build a brand that resonates with this powerful demographic through sustainability, skinimalism, and authenticity.
Best Skincare Dropshipping Products for Growing Your Beauty Business
Start and grow your skincare dropshipping business! Learn why skincare is the best dropshipping niche and what products to sell to build a profitable and loyal customer base.
Skincare Email Marketing: A Guide for Beauty Brands
The essentials of skincare email marketing for beauty brands. This guide covers how to build a list, create a strategy, and personalize your content to drive sales, build trust, and boost brand loyalty.
What Are Peptides in Skincare and How They Can Benefit Your Business
Discover what peptides are and their powerful anti-aging benefits for skin. Learn how to strategically add peptide products to your skincare line to meet demand, build trust, and grow your business.
How to Increase the Average Order Value for Beauty Brands
Learn how to increase average order value (AOV) with strategies like product bundling, personalized recommendations, and loyalty programs to boost sales and customer engagement.
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer