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Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
Live Commerce for Beauty Brands
Learn how live commerce can transform your business by increasing sales, building community, and creating real-time connections with customers.
New and Exciting Skincare Startups
Inspiring stories from skincare startups! Learn how to grow your brand by focusing on technology, niche markets, and authentic customer connection.
Beyond the beauty business with Selfnamed’s CEO
Anete Vabule, Selfnamed's co-founder, shares her journey and insights on building a successful beauty brand. Learn about trends, challenges, and the power of authenticity in the modern beauty industry.
7 Myths About Starting a Beauty Business
Tired of myths holding you back? This guide debunks common misconceptions about starting a beauty business, from budget and education to marketing and product launches. Learn how to turn your vision into a successful brand.
Top media outlets every beauty brand should follow
Stay ahead in the fast-paced beauty industry. This guide provides a curated list of top media outlets and LinkedIn voices for skincare entrepreneurs, offering insights on market trends, SEO, marketing, and business strategy to help your brand grow.
How to Start a Skincare Brand as an Influencer
Learn how to start a skincare brand as an influencer. Leverage your audience, master branding, and choose the right products. Get a step-by-step guide to launch your beauty business.
Black Friday Preparation Checklist for Skincare Brands 2025
Prepare your skincare brand for BFCM 2025. This Black Friday checklist provides actionable strategies, from marketing and store setup to boosting AOV with bundles, ensuring your business thrives during the holiday season.
Debunking Skincare Ingredient Myths One by One
This guide debunks common skincare myths about alcohol, fragrance, and more, empowering you to educate customers, build trust, and choose effective ingredients.
2025 Selfnamed Product Breakdown: A Pharmacist’s Take
What Is Keratin and Why It Belongs in Your Haircare Product Line
Keratin is a powerful ingredient that sells because it works. This guide breaks down what keratin is, what it does for hair, and how offering keratin-based private label products can build client trust and naturally grow your business.
How to Choose the Right Skincare Ingredients
The key to a successful skincare line lies in its ingredients. Learn how to matching active ingredients to specific concerns so you can build an effective and trustworthy product line
Best Shopify Bundle Apps for Beauty Businesses
Discover the best Shopify bundle apps to boost sales and increase AOV. Learn how product bundles improve customer experience and find top apps like Vitals, Bundler, and others.
How to Price Skincare Products: A Step-by-Step Guide
Finding the perfect price for your skincare products is a delicate balance. Our step-by-step guide walks you through the essentials, from understanding your costs to choosing the right pricing strategy, so you can maximize profits and ensure your brand's success.
Trends Emerging from CosmoProf Las Vegas 2025
All You Need to Know about Selling Skincare for Sensitive Skin
Discover the most common sensitive skin types, how to launch a skincare for sensitive skin, and learn key strategies to market your private label products.
State of Beauty: What Brands Must Know
Actionable takeaways from the BoF-McKinsey "State of Fashion: Beauty" to strategically grow your beauty brand in 2025 and beyond. Insights on consumer value, evolving marketing, dynamic channels, and critical product & packaging trends.
Top Strategies on How to Do Keyword Research for Skincare Brands
How to Start a Makeup Line with a Private Label Manufacturer
Skincare Product Photography: How to Take Photos That Sell
How to Grow Your Beauty Brand’s Revenue
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer