The Best Men’s Skincare Products to Sell
For a long time, skincare was seen as something mainly for women. Walk into any store, and the shelves told the same story – dozens of creams, serums, and masks marketed to female customers, while men were left with little more than a basic face wash or aftershave. But things are changing, and fast.
Today, more men are paying attention to how they look and feel. Beards, fitness, and self-care have all become part of modern masculinity and skincare is following right behind. And with all that, men want simple, effective products that actually work for their skin.
The men’s skincare market is growing faster than ever. Analysts predict it could reach $18.9 billion by 2027, which makes it one of the biggest growth opportunities in beauty and personal care right now. So if you are looking for a chance to grow your business, this is your opening.
Stocking and marketing the best men’s skincare products means meeting a demand that’s still underserved, while building loyalty among customers who are just starting to explore this space.
So, let’s take a closer look at some of the men’s skincare products available today, and explore how you can successfully market them to this fast-growing audience.
Table of Contents
Why Men’s Skincare Matters
Men’s skincare has come a long way. For years, most guys stuck to a bar of soap or a quick splash of aftershave. But now, more men are starting to take skincare seriously. For many, it’s the first time they’re putting real thought into their routine as adults. That gives brands a unique chance – if your product makes a good first impression, you could win a customer for life.
Men also tend to be loyal customers. They are somewhat more likely to stick with their choices, unlike women, who are more open to testing out the latest launches. If a face cream or body wash works, they’ll keep buying it without hesitation. That kind of consistency makes this category especially valuable for retailers and e-commerce businesses.
So, it’s your chance to build lasting relationships with customers who will stick with your products for years to come.
What Makes the Best Men’s Skincare Products
The best men’s skincare products aren’t complicated. Men want things that work, fit into their daily life, and don’t feel like extra effort. If a product does that, it has a good chance of becoming part of their routine.
In fact, more than half of men now use facial skincare, up from just 31% a couple of years ago. Most keep it simple with only one or two products, but here’s the key – once they find something they like, they tend to stick with it. That makes this market a big opportunity for brands who can deliver on the basics.
Key features men care about
Simplicity – easy products like 2-in-1 washes or light gels.
Results – visible benefits such as hydration, oil control, or softer beards.
Light feel – non-greasy, quickly absorbing textures.
Targeted care – solutions for real needs like beard oils or scalp care.
Trusted ingredients – natural men’s skincare, effective, and backed by science.
Men want products that are easy to use and deliver real results. For brands, that’s good news. If you can create products that check those boxes, then you’re building long-term customer loyalty in a market that’s still wide open for growth.
Top Products for Men’s Skincare
Most men want a few products that actually work. That’s why the best approach is focusing on essentials that cover the basics – products that keep skin clean, hydrated, and healthy, while also looking after hair and beards.
For skincare businesses, that’s a big advantage. A small but smart lineup of products can meet most men’s needs and still deliver strong results in sales. Here are some top choices that combine everyday simplicity with proven performance and are ideal for building into a private label line or adding to a skincare dropshipping store.
Face Care
For a lot of men, skincare begins and ends with the face. They’re not looking for complicated routines, they just want products that feel good, keep their skin hydrated, and make them look fresh. A light cream, an easy gel, or a beard oil that softens and soothes can be all they need to keep things simple but effective.
Hyaluronic Acid Face Cream for Men
Light and fast-absorbing, this cream uses hyaluronic acid, aloe, and natural oils to keep skin hydrated. Bisabolol helps calm irritation after shaving. With over half of men now using facial skincare, a simple moisturizer like this is often their first skincare step and one they’ll stick with.
Oil-Free Zinc Face Gel for Men
A lightweight gel that hydrates without the heaviness. It sinks in fast, keeps skin fresh, and zinc helps support a healthy, youthful look. With a lot of men struggling with oily or acne-prone skin, this kind of easy, oil-free solution is in demand.
Double Hydration Boost Gel
This gel locks in moisture, smooths fine lines, and leaves skin feeling fresh. Powered by multi-molecular hyaluronic acid, it boosts elasticity without any heaviness. Since men prefer light, fast-absorbing textures, it’s the kind of product they’ll actually enjoy using every day.
3-in-1 Eye Cream for Men
One product, three results – it reduces puffiness, dark circles, and fine lines. With most men only using one or two skincare products daily, a multitasker like this fits perfectly into a simple routine.
Softening Beard Oil
Keeps beards soft and skin underneath comfortable. And as beard care has become one of the fastest-growing areas in men’s grooming, as more men want products that make their beards look good and feel comfortable every day, beard oil is a great product to add to your private label cosmetics line.
Body Care
For most men, body care is about keeping things quick and easy. They just want a couple products that work and fit into their day. And since most people use body wash every single day, it’s one of the easiest ways to reach male customers.
2-in-1 Hair & Body Wash for Men
One bottle, one step. This wash cleans both body and hair, leaving skin fresh and hair soft. It’s the kind of product men actually use and keep buying.
5% Urea + 2% Panthenol Body Cream
Dry, rough skin is a common complaint, especially in colder months. This cream combines urea, panthenol, and hyaluronic acid to hydrate deeply and keep skin comfortable. Simple, effective, and a product men quickly come to rely on.
Hair Care
For a lot of men, hair is tied to confidence. That’s why hair care is such an important part of their routine. In fact, nearly 79% of men use shampoo or conditioner, and many are looking for products that make their hair look fuller, stronger, and healthier.
Keratin Volume Boost Shampoo
A shampoo that helps hair look thicker, keeps it soft, and protects against breakage. An easy upgrade to an everyday routine.
Keratin Volume Boost Conditioner
This conditioner smooths, detangles, and adds volume. With keratin and natural extracts, it helps fight frizz and makes hair easier to manage, so it is perfect for men worried about thinning.
Rosemary Hair & Scalp Strengthening Oil
Made with rosemary and peppermint oils, this treatment nourishes the scalp, strengthens weak strands, and brings back shine. Simple to use, and a natural way to care for both hair and scalp.
How to Market Skincare to Men
Old Spice has long been the men’s grooming authority, understanding that men deserve nice, clean, moisturized skin too.” That message is simple, but it cuts right to the heart of how to market skincare to men – keep it clear, relatable, and rooted in real needs.
Mens skincare isn’t about fancy jargon or long routines. Popular brands like Brickell and Jack Black keep it simple by talking about benefits men actually care about and that way driving their attention.
Showing results is just as important. For, example, Lumin’s “Real Men, Real Results” campaign works because men trust what they can see. Before-and-after photos and real testimonials go a long way.
And finally, it’s about identity. For instance, Bevel speaks directly to men of color with solutions for razor bumps, while Old Spice uses humor to make grooming feel approachable. The best marketing shows men that skincare – it’s confidence and self-care.
Turning Men’s Skincare Into Your Growth Opportunity
Men’s skincare is one of the trending skincare products reshaping the beauty market. More men care about how they look and feel, and they’re choosing products that are simple, effective, and easy to use. The best part? Once they find something that works, they usually stick with it. That kind of loyalty is a huge win for any business.
For skincare brands, this is a clear opening. You don’t need dozens of items to succeed. A focused lineup of best dropshipping products can cover most of what men want. Pair that with marketing that feels clear, relatable, and results-driven, and you’ve got the foundation for long-term growth. And it is easy as well, if you’re using private label products.
The men’s skincare market is moving quickly. The customers are ready. The only question is – will your business step up and lead the way?
Frequently Asked Questions
-
Stick to the basics. A face cream, a 2-in-1 body wash, and maybe a beard oil or eye cream are more than enough to cover most men’s needs.
-
Definitely. Men are likely to buy again once they find something that works, which makes private label products a smart way to build repeat business.
-
It’s simple – you pick the products, and Selfnamed takes care of production and shipping. That way, you can sell men’s skincare without managing stock yourself.
-
Simple works best. Most men are happy with just a few products they can use every day.
-
Keep it clear and direct. Focus on benefits they can see and skip the complicated jargon.
Must read
