Best Shopify Bundle Apps for Beauty Businesses
Getting a sale is a great moment for any beauty brand owner to see the hard work coming to fruition. But it doesn’t end there because you have more opportunities to not only increase your average order value, but to also better your customers’ experience.
As a Shopify store owner, you have the opportunity to boost your sales with the help of Shopify bundle apps. But, before we dive into the best Shopify bundle apps, let’s run through what bundles actually are and how you can use them to your benefit.
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What are product bundles and product bundle apps?
A product bundle is multiple products grouped together and sold at a lower price that it would be if you sold the two products separately.
Example: A body mist in your store is $20, but a body wash with the same scent — $25. Of course, you can hope to sell these products separately and pocket $45 in total. But you can also nudge your customer toward a higher average order value and offer them a bundle of the mist and the body wash together for $40.50 (10% off, if they’d bought the products separately).
Shopify bundle apps are tools through which you can integrate bundle offerings on your Shopify store without having to do manual coding. Bundle apps are a real time-saver for skincare dropshipping and other businesses alike!
Not all bundle apps are the same with differences in customization possibilities, types of bundles, pricing, and more.
What are the benefits of Shopify product bundles?
Increasing Average order value
By offering your customers complementing products together, you motivate your customer to increase their average order value. It’s the average of what your customer pays each time they visit your store.
Your customer might see your bundles as a real steal and make larger orders too.
Tailoring selections for specific needs
Your customers can gain from your product bundle strategy! By offering bundles, you’re easing your customer’s journey. They don’t have to go back and forth and search for additional products for their specific needs because you’d already thought about it by putting a bundle in front of their eyes. All of us value quick and seamless shopping experiences, right?
Experimenting and refining the marketing strategy
Many of the best Shopify bundle apps can give you valuable analytics on your customers’ behaviour and motivations. The apps also offer many different types of bundles you can integrate in your store making it easy to experiment with different formats and see what your audience responds to best.
The best Shopify bundle apps: Selfnamed picks
Now that it’s clear how product bundles can increase your sales, improve customer experience, and give way to testing and experimentation, we can dive into the best Shopify bundle apps we’ve seen out there.
Vitals
Shopify
Price: Plans starting from $29.99/month, up to $299,99/month. Free 7-day trial.
With a stunning 5-star rating on the Shopify App Store, Vitals is a marketing tool powerhouse. You can not only create product bundles, but also create upsell offers, provide volume discounts, gifts, and more.
Vitals is easy to connect and works with the latest Shopify themes. It also offers useful insights into customer behaviour and can create promotional materials for your skincare marketing efforts.
Shopify Bundles
Shopify
Price: Free
Shopify Bundles app is a great place where to start if you have limited experience with offering bundles. It’s free, it doesn’t require coding, and is easy to use — perfect to experiment with before you commit to a paid or more complex bundle app.
Since this bundle app is developed by Shopify, it seamlessly integrates into your store, and your customers can easily customize things like color or size of the product. Quite a steal for being free!
Pumper Bundles Quantity Breaks
Shopify
Price: Free plan available. Paid plans from $9.99/month to $49.99/month. 14-day free trial.
Pumper Bundles Quantity Breaks is all about upselling and increasing the average order value. You can use features like product bundles, free gifts, buy one and get one free (BOGO) deals, as well as volume discounts.
The merchants especially note this Shopify app’s simplicity to use, positive impact on their store, and pleasant customer service. Pumper Bundles Quantity Breaks can be a great app for upselling your private label skincare products and giving you room for expansion with paid plans’ features.
Bundler
Shopify
Price: Free plan available. Paid plans from $8.99/month to $9.99/month. 7-day free trial.
Bundler is yet another budget-friendly Shopify bundle app that lets you create bundles and apply quantity and volume discounts.
With the priciest monthly plan of $9.99, you can also receive analytics on your bundles, see total revenue from them, most popular bundles insights, and more valuable information about your bundle strategy and how it’s working.
Unlimited Bundles & Discounts
Shopify
Price: Free plan available. Paid plans from $13.99 to $29.99.
Unlimited Bundles & Discounts is a diverse bundle app that is friendly to the merchant from their first steps as it offers unlimited bundle options for zero order stores. They also have all bundles types there are, again, making it easy to try different approaches.
But Unlimited Bundles & Discounts is more than that with free shipping, BOGO features, quantity breaks, and even build your own bundle option. And Shopify Merchants are really appreciating this app’s effectiveness on sales.
Wrapping it up in a bundle
No matter if you’re making your own products or selling private label skincare, bundles can help any beauty business owner! The advantage of the skincare industry is that the product you’re selling already perfectly fits into any bundles strategy. Like, when you can’t buy a shampoo without a conditioner.
Use that to your advantage and carefully look through your product selection and note pairs or groups of products that you know complement each other. By offering different bundles, you’ll eventually be able to reap the rewards of your testing and experimentation we discussed above.
As you might’ve noticed in the best Shopify bundle apps we looked at, most of them have free plans or free-trial periods available. Start with the one that sounds like the best fit for your store, and see how your customers react to the features you decide to use.
Like always, you just need to start somewhere and see where it leads you. Happy bundling!
Frequently Asked questions
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A product bundle is when multiple products are grouped together and sold at a lower price than if they were bought separately. For example, you might offer a body mist and body wash together for a discounted price.
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You can create product bundles on your Shopify store by using Shopify bundle apps, which allow you to integrate bundle offerings without manual coding. These apps are a real time-saver for businesses.
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Product bundles offer several benefits:
they increase your average order value by motivating customers to buy complementing products together,
ease the customer's shopping journey by offering tailored selections for specific needs,
allow you to experiment with different formats to refine your marketing strategy through valuable analytics.
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Bundling increases sales by motivating customers to increase their average order value, as they may view bundles as a "real steal". It encourages larger orders and simplifies the customer's decision-making process by offering pre-selected product combinations.
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Yes, product bundles are typically sold at a lower price than if the items were bought individually. Apps like Pumper Bundles Quantity Breaks and Bundler allow you to apply quantity and volume discounts, free gifts, and buy-one-get-one-free (BOGO) deals.
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There are many good apps, but in our opinion some of the best Shopify bundle apps include Vitals, Shopify Bundles, Pumper Bundles Quantity Breaks, Bundler, and Unlimited Bundles & Discounts.
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