Best Private Label Products for Salons
Even if your salon offers highly demanded treatments, there’s one thing that can truly make or break your success in today’s beauty industry. Your brand image.
In a highly competitive market, it’s all about creating an experience that clients remember and want to return to. From your logo and scent profile to the products you recommend – every one of those details matter. That’s why private label products are not just accessible and smart. They’re one of the best ways to build a stronger, more recognizable brand identity.
Private label beauty products are growing faster than most other store-brand categories. Facial cosmetics alone grew by 37% year-over-year in early 2024. So that's a clear sign that consumers are choosing high-quality, private label branded products.
What does this mean for you? Creating your own branded line of skincare and haircare products lets you add a new stream of revenue, while also offering something more than just a treatment. It’s a way for clients to take a piece of your brand home with them, enjoy it daily and associate it with your care and professionalism.
So, let’s explore some of the best private label products for salons, including private label face care, private label body care, and hair treatments made with today’s trending ingredients.
Why private label is the best solution for salons and beauticians
In the beauty world, it’s not just about the treatments you offer. It’s about the entire experience you create. You want that experience to leave both you and your clients feeling satisfied and excited to come back. But with so many salons and beauticians competing for attention, how do you stand out and let your clients fully experience everything your brand has to offer? The answer – private label products.
Private label products are a chance to turn your salon’s unique style, values and expertise into something tangible your clients can take home. It isn’t just a smart way to run a business, it’s a way to deepen customers’ trust, boost your income and make your brand memorable.
Here are some of the reasons why you should explore the world of private label products for your salon:
Creating an additional revenue stream
You already deliver amazing treatments, so why not let your income grow even when client bookings slow down? Selling your own branded products means earning more without needing to add extra appointments. It’s about turning every client visit into a fresh opportunity for income.
Building a stronger brand identity
People tend to trust products that come from brands they already know and love. When you offer private label products with your salon’s name, clients are more likely to buy them because they feel a personal connection to your brand. In fact, 59% of U.S. consumers say they trust store brands because they’re endorsed by the retailer. This trust translates into stronger emotional connections and repeat purchases, making products a powerful tool to deepen your salon’s brand identity.
Standing out in a crowded market
With so many salons competing for attention, offering your brand products is a great way to set it apart and catch your clients attention.
Staying ahead with trending ingredients
Beauty trends evolve faster than you might think and ingredients like peptides, prebiotics, and natural retinol alternatives are dominating the market. With Selfnamed extensive range of private label skincare and haircare products featuring these trending ingredients, your salon can quickly offer solutions that clients crave.
Lower risk and faster launch
Creating products from scratch means investing in formulas, testing and production – all of which take time and money. With a private label you start with proven, tested products that can often be customized and branded as your own. This cuts down costs and speeds up the process, so you can focus on growing your salon and seeing results sooner. In this regard, white label products work similarly, as they are also pre-made, tested products that you can brand as your own, though they usually offer less customization compared to private label products.
Extending your client relationship beyond the salon
When clients take your branded products home, your connection goes beyond the salon. Your brand becomes part of their daily routine. So you maintain a trusted presence in their personal space.
Overall, private label products are a smart, strategic way to grow your business, build your brand and offer your clients something truly special. Use the best private label products for salons to take your brand to the next level.
Salon essentials: Best private label products your clients will love
Choosing the right products can make all the difference in how your salon stands out. So here's some of the best private label skincare and haircare essentials crafted with natural and high-quality ingredients. They offer a perfect blend of performance and luxury your clients will love.
Deep Cleanse Scalp Scrub, Rosemary & Mint
If your clients deal with scalp buildup, dandruff or itchiness, this scrub is a game-changer. It’s packed with natural exfoliants plus refreshing rosemary and mint oils that gently clear away flakes and buildup while calming irritated skin. The result is a clean, balanced scalp that feels refreshed and healthy. Deep Cleanse Scalp Scrub, Rosemary & Mint is perfect for helping hair look and feel its best. It's a fresh way to give your clients that “just left the salon” feeling every day.
Botox-Like Peptide Serum
Packed with powerful ingredients like hyaluronic acid and ginkgo extract, Botox-Like Peptide Serum works to smooth fine lines and wrinkles while boosting skin’s firmness and elasticity. Antioxidant-rich blueberry seed oil adds extra protection, leaving skin looking plumper, healthier and more radiant. It is perfect for clients wanting a spa-like anti-aging boost they can take home.
Double Hydration Boost Gel + HA
This gel delivers deep, lasting hydration that your clients will notice. Thanks to multi-molecular weight hyaluronic acid, it locks in moisture to keep skin feeling plump, smooth and elastic throughout the day. Double Hydration Boost Gel + HA also helps reduce the look of fine lines, leaving skin refreshed and youthful. Perfect for clients who want to boost their skin’s hydration and maintain a healthy and glowing look.
Natural Retinol Alternative Oil Serum
Give your clients a gentle yet effective way to rejuvenate their skin with this natural retinol alternative serum. Natural Retinol Alternative Oil Serum is for those with mature, dull or dry skin. It helps improve elasticity and firmness while leaving skin feeling soft and velvety. The main ingredient – bakuchiol –, works like retinol but is much gentler, reducing fine lines and unevenness without irritation. Perfect for any anti-aging skincare routine.
Pigment Perfecting Serum
This serum helps your clients fade dark spots and even out their skin tone for a brighter, clearer look. It’s lightweight and gentle, so it hydrates and soothes skin without feeling heavy. Plus, it smells nice with soft hints of vetiver and almond, making skincare feel like a treat. Pigment Perfecting Serum is perfect for anyone wanting to reduce uneven spots and get a glowing, healthy look.
Sensitive Skin Moisturiser, Fragrance Free
Great for clients with sensitive or easily irritated skin. This moisturizer soothes irritation while keeping skin hydrated all day long. Sensitive Skin Moisturiser, Fragrance Free is gentle, it’s fragrance-free formula calms redness and helps strengthen the skin’s natural barrier. Moisturiser is light, absorbs quickly and doesn’t leave a greasy feeling.
Microbiome Prebiotics Face Mist
This refreshing face mist hydrates and balances the skin while protecting its natural barrier with prebiotics. It helps defend against daily environmental stress and keeps skin feeling fresh all day. Microbiome Prebiotics Face Mist is a solid choice for clients who want a quick hydration boost or a gentle makeup setting spray they can use anytime.
Gloss Shampoo, Smoky Green Vetiver
Gloss Shampoo, Smoky Green Vetiver refreshes and cleanses without stripping natural oils, leaving hair feeling light, smooth and full of life. The nourishing formula helps to maintain a healthy scalp and adds a natural shine, so clients can enjoy soft, manageable hair every day. And the calming vetiver scent – it turns a simple wash into a relaxing, sensory experience.
Gloss Conditioner, Smoky Green Vetiver
Clients enjoy smoother, healthier hair that feels soft to the touch and looks glossy. Gloss Conditioner, Smoky Green Vetiver protects their hair from damage while making styling simpler and more enjoyable. The smoky green vetiver scent adds a calming, memorable touch, turning their haircare routine into a truly unforgettable experience.
Keratin Shine Leave-In Hair Mist
Revive and protect your clients hair with the Keratin Shine Leave-In Hair Mist. This lightweight mist is packed with keratin, lactic acid and algae extract to smooth and strengthen damaged or frizzy hair. It helps fight breakage and split ends, leaving hair softer, shinier and easier to manage.
When deciding how your salon can sell these or any other products, think about the differences between ecommerce vs retail to find what fits best for your salon and clients. Since not everyone shops the same way, offering both in-salon and online options can make your products more accessible to a wider audience. Also, don't forget to keep an eye on popular white label products and current beauty design trends to stay relevant and appealing.
Boost Your Brand with Private Label Skincare
To stand out in today’s busy beauty world, it’s not enough to just offer great treatments. Building a strong, trusted brand matters just as much. Using private label skincare and products lets you do this in a smart way.
So tell your clients the story behind your products – why you picked the ingredients, how they match your salon’s values and what makes them special. Use packaging that’s both eco-friendly and fits your salon’s style. Make using your products a fun part of the service experience.
When you bring your private label products into everything you do, you create a brand your clients love and want to be part of every day.