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Design Trends That Define Beauty Branding in 2026 

Big words. Wonky designs. Dreamlike figures. Is that what we can expect from beauty branding and design trends? Yes, yes, and yes. 

In 2026, beauty brands are fully leaning into maximalism and embracing child-like drawings while satisfying our appetite for escapism through AI-generated surrealism.

So if you want your brand to turn heads, read about the 2026 trends to watch.

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Skincare + Business + Packaging + Formulas + Design +

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  • Kristaps Birmanis

    Chief Growth Officer

  • Ksenia Kumachova

    Training Manager & Lecturer | Pharmacist (MSc. Pharm.)

  • Anete Vabule

    Chief Executive Officer