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Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
Skincare Email Marketing: A Guide for Beauty Brands
The essentials of skincare email marketing for beauty brands. This guide covers how to build a list, create a strategy, and personalize your content to drive sales, build trust, and boost brand loyalty.
Top media outlets every beauty brand should follow
Stay ahead in the fast-paced beauty industry. This guide provides a curated list of top media outlets and LinkedIn voices for skincare entrepreneurs, offering insights on market trends, SEO, marketing, and business strategy to help your brand grow.
Black Friday Preparation Checklist for Skincare Brands 2025
Prepare your skincare brand for BFCM 2025. This Black Friday checklist provides actionable strategies, from marketing and store setup to boosting AOV with bundles, ensuring your business thrives during the holiday season.
State of Beauty: What Brands Must Know
Actionable takeaways from the BoF-McKinsey "State of Fashion: Beauty" to strategically grow your beauty brand in 2025 and beyond. Insights on consumer value, evolving marketing, dynamic channels, and critical product & packaging trends.
Skincare Product Photography: How to Take Photos That Sell
How to Grow Your Beauty Brand’s Revenue
Best Private Label Products for Salons
Discover how to boost revenue, deepen client trust, and stand out in a crowded market by offering your own custom skincare and haircare lines. Learn why private label is the smart choice for salon success.
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
Game-Changing AI Tools for Beauty Business Owners
Beauty brand owners seek efficient ways to accelerate business growth, differentiate themselves, and save time. AI tools can alleviate many burdens, freeing up valuable time to concentrate on strategic planning and future brand development.
Skincare Business Fails to Learn From
Launching a private label skincare brand? Don't stumble into costly errors! Learn from past skincare marketing missteps. Uncover essential lessons and warnings to boost your success in the competitive beauty market.
Mineral vs. Chemical Sunscreen: Which One Should You Choose?
What is mineral sunscreen for face?
Importance of Search Engine Optimization in the Skincare Business
Marketing Sunscreen: Everything You Need to Know to Shine
Top 5 Mistakes to Avoid When Starting a Skincare Business
Top 5 Mistakes to Avoid When Starting a Skincare Business
Skincare E-Commerce Marketing Calendar 2025
Skincare e-Commerce Marketing Calendar 2025
How To Prepare Your Skincare Store For The Holiday Season
How To Prepare Your Skincare Store For The Holiday Season
How To Get Product Reviews For Your Skincare Business
How To Get Product Reviews For Your Skincare Business
12 Successful Shopify Skincare Stores For Your Inspiration
12 Successful Shopify Skincare Stores For Your Inspiration
Personalisation – Key To A Successful Skincare Brand
Personalisation – Key To A Successful Skincare Brand
Product Collection Boxes And How To Market Them
Product Collection Boxes And How To Market Them
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer