A brand's success is directly tied to its ability to adapt and innovate. Trends emerge on TikTok one day and become a mainstream expectation the next. And staying on top of every shift from new consumer behaviors to the latest SEO algorithms can feel like a full-time job in itself.

I believe that knowledge is a powerful tool for staying competitive and current, but in the age of information overload, you need to be strategic with what you consume. This list of media, websites, and outlets will provide you with concentrated industry news, business advice, and strategic insights. These will give you the knowledge you need to help you think like an industry leader, make smart decisions, and scale your brand with confidence.

Table of Contents

Beauty business news and industry trends

There are a lot of resources that cover entrepreneurship, but you need more than overall business news. You need beauty industry insights and consumer trends, and these industry specific websites can provide a wealth of useful information.

BeautyMatter

This website is an essential resource for beauty and skincare professionals. It provides analytical insights, curated content, and a global perspective on the industry.

Entrepreneurs can benefit from its reports, podcasts, and articles to understand market trends, find business news, and gain a competitive edge.

Vogue Business

A valuable source for understanding the intersection of business and high fashion, with a dedicated section on beauty. It provides insights into brand strategies, consumer behavior, and the impact of technology on the industry.

This is a must-read for entrepreneurs looking to build a premium or luxury brand and understand the broader trends that influence consumer tastes.

The Business of Fashion (BoF)

While it covers the fashion industry, it has a significant focus on beauty and provides a global, analytical view of the business side.

Entrepreneurs can gain knowledge on brand building, marketing strategies, and investment trends. It's a go-to for those who want to understand the business dynamics that drive success in the broader fashion and beauty landscape.

Cosmetics Business

It’s the leading multichannel B2B platform for the cosmetics and personal care industries. This site is a comprehensive source for news and detailed information. It covers everything from regulatory changes and ingredient innovations to packaging trends and marketing campaigns.

It’s a vital tool for entrepreneurs to stay up-to-date on the technical and commercial aspects of product development and distribution.

Byrdie

A consumer-facing publication that is extremely valuable for understanding what trends are popular with the general public.

For entrepreneurs, this website serves as a great tool for market research. It can help you identify what products and topics are generating buzz, understand consumer preferences, and find inspiration for content marketing and product development.

Selfnamed blog

Of course! Our blog is a dedicated resource for beauty entrepreneurs, offering content that is specifically tailored to your needs. We cover everything from emerging market trends and how to launch your brand to in-depth marketing advice, starting a dropshipping business, and tips for building an effective e-commerce store.

It’s the perfect place to get practical, actionable insights on the entire journey of building a successful private label skincare business.

Marketing insights

A strong marketing strategy is what will help to set your brand apart from competitors. Concentrated, marketing-focused content will give you the knowledge to optimize your strategy and stay on the forefront of trends, as well as plan your budget for the best results. I suggest using these resources for maximum gain.

Social Media Today

This site focuses on the latest trends, news, statistics, and best practices in social media marketing. They also cover digital strategy, content and social marketing for all the popular platforms, like Facebook, Instagram, X (Twitter), TikTok, YouTube, Pinterest, and more.

It is crucial for beauty and skincare entrepreneurs who rely heavily on social media platforms to build their brand.

Marketing Dive

This publication provides a broad overview of the marketing industry with a focus on deep analysis of popular consumer brand campaigns and emerging trends. You can find opinion pieces, trend analysis and press releases highlighting industry news.

It can help entrepreneurs understand how larger brands are approaching marketing challenges and inspire innovative strategies for their own businesses.

Content Marketing Institute (CMI)

This is a leading global authority on content marketing. Its primary goal is to help businesses with the "how-to" of content marketing by providing a wealth of resources, education, and events. They also host events and educational programs, such as the Content Marketing World conference and a year-long mentorship program.

This site can provide entrepreneurs with the foundational knowledge needed to build a successful content marketing program that goes beyond fleeting trends and drives long-term growth for their beauty brand.

Search engine optimization (SEO) news and tips

So, you have all the business and marketing insights, but you also need to have a good SEO strategy to not rely purely on paid ads. You need to get your content and website in front of potential customers organically. A great online store and engaging content are only effective if your customers can find them. SEO is the art and science of getting your brand to the top of search results. Here are some great websites to help you do that.

SEMrush blog

This blog is an invaluable resource for anyone looking to improve their SEO. It provides detailed guides on topics like keyword research, on-page SEO, link building, and competitive analysis.

For beauty and skincare entrepreneurs, it's a practical guide to making their websites more visible to potential customers searching for products and information online.

Search Engine Journal

This site is updated very often with the latest news and information on search marketing. It covers changes to search algorithms, provides how-to guides, and offers expert analysis and webinars.

Staying informed with Search Engine Journal can help you adapt your SEO strategy to ensure your brand's website continues to rank high on search engines.

Search Engine Land

This website provides news and insights on all aspects of the search marketing industry, including SEO, PPC, and international search and social media.

Entrepreneurs can use this resource to learn about international SEO strategies and how to optimize their online presence for specific geographic areas.

LinkedIn voices

LinkedIn has evolved from a professional network into a useful business-oriented content platform where industry experts share insights and analysis. Following the right voices can provide you with a constant stream of valuable, real-world knowledge that can't be found in traditional media. These are some people to follow for beauty insights.

Kristaps Birmanis

Kristaps is the Co-founder of Selfnamed. He is a business development and marketing expert. Following him will give you an exclusive behind-the-scenes look at private label cosmetics manufacturing, and how Selfnamed operates. He also talks about clean beauty business insights, design and marketing trends, and opinions on the beauty industry shifts.

Niks Laufmanis

Niks is the Sales Lead at Selfnamed. With his extensive experience in sales, he offers valuable opinions and insights into business development, and sales. He shares his opinions and thoughts on industry news and business shifts like acquisitions, new beauty business initiatives, and more.

Jaleesa Jaikaran

A beauty content creator and makeup artist, Jaleesa talks about inclusivity in the beauty industry, what it takes to break into the beauty industry, and how to build a meaningful brand.

Katrina Barbera

A hair and beauty industry contributor with 24 years of industry experience. As she states on her website, her “most loved topics include the evolving beauty consumer, feel-good sales that convert, and how to showcase your brand with clarity in a saturated market.”

Other beauty voices

LinkedIn is also an excellent place to network and get insights from skincare and beauty entrepreneurs, see what's happening in real-time, and get a feel for the day-to-day challenges and successes of others in the industry.

Your Competitive Edge

By consuming the right content you’re building a foundation of strategic knowledge. This is how you move from simply reacting to market changes to shaping your brand’s future with confidence. I hope you will find these resources useful as I strongly believe that staying informed allows you to make smarter decisions about everything from marketing to pricing and distribution.

Take the first step toward building a stronger, smarter brand today.

Frequently Asked questions

There are a variety of resources that cover overall industry trends, market analysis, and product development news. Some valuable recourses:
- BeautyMatter for news and analysis.
- Vogue Business for a global perspective on creative trends and business intelligence.
- The Business of Fashion for a macro view of the industry.
- Cosmetics Business for regulatory changes and ingredient innovations.
There are other websites worth reading as well.
For marketing insights, content marketing and SEO news, we recomend:
- Social Media Today for news on platforms, Marketing Dive for campaign analysis.
- MarketingProfs for general marketing skills.
- SEMrush Blog, Search Engine Journal, and Search Engine Land are essential resources for staying up-to-date on technical SEO strategies and algorithm changes.
LinkedIn is now a business-oriented content platform where experts share real-world knowledge you can't find in traditional media.
Following the right voices provides a constant stream of insights and allows you to network with other entrepreneurs. We suggest following
Kristaps Birmanis, Co-founder of Selfnamed Niks Laufmanis, Sales Lead at Selfnamed for industry insights and news.

Top media outlets every beauty brand should follow