The Best Shopify Themes for Beauty Products

Ecommerce
Written By Laura Mikelsone

First impressions are everything, especially in the beauty ecommerce space where any site visitor is a potential customer. Not only can Shopify themes leave a lasting impression on your customers, but also further build trust in your beauty brand and turn casual browsing into real sales.

Shopify theme store can be a little overwhelming to browse as they offer hundreds of different templates. To bring some clarity into the process for you, we've rounded up several features that all beauty brands need and found 5 Shopify themes that can do it all.

No matter if you're just starting out in the beauty industry or already have an established skincare brand, this article will give you valuable pointers and suggestions when it comes to Shopify themes.

Curious to see if we've actually found the best Shopify theme for beauty products? Keep on scrolling!

Shopify theme features your beauty brand can't do without

Impactful visual design

I'm sure you know that today's beauty industry landscape is highly competitive with brands battling for customers' attention left and right. You might have amazing products but without strong branding and visual storytelling, your efforts could go to waste.

That's the reason why your Shopify store needs to do two main things when it comes to design:

  • Adhere to your current branding because that's what sets your beauty brand apart,

  • Have a compelling, polished look that conveys the same high quality that your products do.

Product-focused layout

Make life easier for your customers! Shopify themes that put the products at the forefront do just that.

Source: Drunk Elephant

Imagine yourself in the customer's shoes when you enter an online store. Surely, an over-cluttered site with tons of text in your face and no clear direction to products will want you to leave the page ASAP.

That's why online stores with products that are easy to oversee, sort and navigate through will always be more successful.

Mobile optimization

Did you know that it's estimated that by the end of this year, over 59% of all ecommerce sales will come from mobile shoppers?

It's a no-brainer that in today's mobile-first era, your Shopify theme on mobile should look equally as flawless as it does on bigger computer screens.

When you find a theme you love, take the time to thoroughly test every part of your Shopify store on mobile.

Reviews and testimonials

If there's a retail area where social proof is crucial, that'd definitely be the beauty industry.

In the beauty world, customers want to have reassurance that what they're buying is something that actually works. That push for reassurance is fundamental as shoppers worldwide are also becoming more conscious and aware of the impacts of their shopping decisions.

Source: CeraVe

Make sure it's clear and easy for your customers to find the review section and to actually leave a review of their own. Being able to share your thoughts on beauty brand's products can go a long way in establishing continuous trust between you and your customers.

About section

Your customers aren't only buying your products. They're also drawn to your mission, philosophy, ingredients, sustainability efforts, and much more.

Source: KORA Organics

Don't underestimate the power of an impactful About section. It's a great storytelling tool where you can unveil your beauty brand's story in its entirety and in your own words.

It's also a great way to humanize your beauty store and reinforce brand loyalty. The more your customers identify with your story and messaging, the more likely you'll gain repeat shoppers.

The best Shopify themes for skincare and beauty brands

Luxe

Price: $480

If you want to create a truly immersive brand experience, you should choose Luxe as your Shopify theme.

What sets it apart from other themes on the Shopify theme store is that it supports long-form text. This creates an opportunity for you to highlight your skincare brand's mission, vision, product ingredients, sustainability efforts, and much more.

I particularly like that Luxe is a Shopify theme that takes imagery serious. It supports high-resolution images, offers image hotspots, image rollover, slideshows, and image galleries.

Primavera

Similar to Luxe, this Shopify theme is great for beauty brands that value strong visual storytelling. With Primavera, you can use promo banners, promo pop-ups, image galleries, look books, and much more!

The Shopify theme Privmavera will also support your marketing efforts with marketing tools, like search engine optimization. For example, it supports blogs, and with this theme, you can make your website an SEO powerhouse!

Not only is it easy to set up and customize, your customers will also thank you as Primavera also offers Quick buy – a highly important feature if you want to grow the conversions on your store.

Flux

Meet Flux – a true gem in the Shopify theme store! And don't let the demo store's visuals fool you because this Shopify theme store is great for online beauty stores.

Flux is super product-focused and you can see it as soon as you enter the demo store. The first thing that grabs the attention is a list of best-selling collections and right after that you can browse different product collections. Of course, you can customize elements however you like, but I think that even this demo setup works great.

This theme comes especially handy if you sell private label skincare, because Flux is specifically designed for dropshipping brands. As a brand that works with a private label skincare partner, oftentimes you'll need to rely on driving urgency and offering promotions. This Shopify theme includes countdown timers, as well as different cross-selling tools, promo banners, and promo badges, all of which are perfect to motivate your customer purchase from your store.

Wonder

Wonder is a great choice for beauty brands that are growing fast but still want to keep things beautiful and brand-forward. It's built for high-volume stores, so if your online store is handling lots of orders or has a wide product range, this theme won’t slow you down.

Same as some of the other Shopify themes we looked at above, Wonder can help you show off your products, their ingredients, routines, and transformations with videos, image galleries, lookbooks, and before-and-after sliders – perfect for showing off your products A-Z.

It also has everything you need to drive sales, like countdown timers, cross-selling, trust badges, and sticky carts. Plus, features like mega menus and product filters make shopping easy, even for large online stores.

Flawless

If your online store's marketing strategy includes strong focus on flash sales, limited-time offers or seasonal promos, Flawless is the Shopify theme for you.

This theme is designed with time-based promotions in mind — it offers marketing tools like countdown timers and promo banners that drive urgency and encourage quick decisions.

Flawless Shopify theme is fast and conversion-friendly, including features like quick buy, slide-out carts, trust badges, and even recently viewed items, helping your customers move easily and smoothly through the shopping journey.

Bonus: Free Shopify themes for beauty stores

Spotlight

Spotlight, the free Shopify theme, is great for beauty stores that are just starting out. It's super quick to set up and is heavily product-focused.

Aside from being easy to set up, it also offers valuable marketing tools for your beauty store. You can create a blog section, an FAQ page, and a recommended products feature on your store.

Since Spotlight is product-focused, it also supports high-resolution images, as well as lookbooks and image rollover options.

Refresh

Meet another free Shopify theme on the market, Refresh! Its strong sides are the clean design, advanced customization options to suit all your brand needs, and the ability to showcase and emphasize product details, like ingredients, quality information, and even testimonials. All of these features fit great for beauty stores.

Additionally, this theme has a strong focus on the visual storytelling, allowing you to use high-resolution images, image galleries, lookbooks, slideshows, and product videos.

Let your Shopify theme help your beauty store

Choosing the perfect Shopify theme for your beauty brand is no easy job. It needs to not only look visually appealing, but also include all the small, necessary details that make it easy for your customers to navigate through it and shop without any hiccups.

My final suggestion for you: when you pick through Shopify themes, hold a check-list of what your brand needs to have it on the website and your absolute non-negotiables near you. It will be much easier to skim through the Shopify themes by not getting confused in them and all the features they offer.

I hope at least some of the Shopify themes we looked at today caught your eye and has all you need. Good luck in the beauty industry and setting up your store's theme!

Laura Mikelsone
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