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Beauty Design & Branding: Top Trends to Watch in 2025

Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.

Want your brand to turn heads and stay memorable? These are the trends to watch (and use).

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Skincare

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Business

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Packaging

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Formulas

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Design

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    Training Manager & Lecturer | Pharmacist (MSc. Pharm.)

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    Chief Executive Officer