Top 10 Best Selling Skincare Products of 2025
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Every year, we witness certain best selling products rise to the top, while others simply explode the market. Here at Selfnamed we have witnessed formulas that move fast, sell out, and become absolute customer favourites. The best selling skincare products of 2025 showed which skincare trends will be expected in 2026.
Whether you are a private-label skincare brand or beauty founder, these insights will point you directly to what consumers will demand moving into 2026. According to a recent forecast from Future Market Insights, the global skincare market is set to hit $192.8 billion in 2025.
Numbers speak for themselves - massive demand, fierce competition and huge opportunity. So, yes, your skin care product choices now matter more than ever!
Let’s move on to breaking down the top Selfnamed bestsellers of 2025, what makes each formula special and what that means for skin care product development in 2026.
Top Best Selling Selfnamed Skincare Products of 2025
1. Peptide Anti-Aging Serum
Our best selling Peptide Anti-Aging Serum has been an absolute fan favourite for 3 years in a row. This amazing, fast-absorbing product is built for firmness and long-term skin strength, diminishing the appearance of fine lines and wrinkles. This serum not only feels exquisite on the skin's surface but also works its magic through every layer of the skin.
This mini facelift in a bottle has officially moved from “nice to have” to “non-negotiable.”
Key ingredients: Hyaluronic acid and Ginkgo extract.
2. Anti-Age Day Cream
Our Anti-Age Day Cream for daily skin care routine, providing firmer and more radiant skin. The advanced formula smoothes and refines skin texture. It evens out skin tone making complexion look youthful. Designed for the visible signs of aging, reducing the appearance of fine lines and wrinkles. Leaves your skin pampered with deep hydration.
An absolute must-have daily moisturizer engineered for mature or prevention-focused routines achieving more youthful and firming complexion.
Key ingredients: Marine actives and Hyaluronic acid.
3. Collagen Anti-Age Night Cream
The ultimate Collagen Anti-Age Night Cream with its restorative night formula does wonders in your sleep. It reduces the visible signs of aging leaving your skin plumper, firmer, and healthier-looking. Its soft and rich texture absorbs flawlessly and leaves skin velvety smooth. This product can be offered on its own or in combination with Anti-Age Day Cream, making a perfect duo for a complete anti-aging skincare routine.
Evening routines are trending and are now more luxurious than before. Beauty consumers seek hydration, recovery, and morning-after results without heavy actives.
Key ingredients: Marine plankton extract, Cocoa and Shea Butter.
4. Moisturising Day Cream
Say goodbye to dryness! The lightweight, fast absorbing everyday Moisturising Day Cream for all skin types. It provides deep hydration and ensures that the skin feels fresh and comfortable throughout the day. Natural ingredient infused formula helps to calm sensitive skin and reduce redness whilst ensuring long lasting hydration throughout the day to prevent dehydration.
Since skinimalism is still going strong, this nourishing cream is the key product for daily routine. Ideal choice of a simple and reliable hydrator - and this one delivers.
Key ingredients: Hyaluronic Acid, Bisabolol, Rowanberry Extract.
5. Vitamin C Serum
A brightening serum formulated for glow, tone, and antioxidant protection. Vitamin C Serum works wonders on dull skin - serum effectively reduces unwanted dark spots and evens out skin tone. The enhanced formula nourishes and repairs the skin, targets the visible signs of aging and provides a radiant, glowing complexion.
Vitamin C remains one of the most searched ingredients worldwide. Customers want radiance, and this stable formula became a go-to.
Key ingredients: 2% Natural Vitamin C, Ferulic Acid, Sea-Buckthorn, Hyaluronic Acid.
6. Natural Retinol Alternative Oil Serum
A plant-based retinol alternative designed for sensitive or barrier-focused consumers. Selfnamed's Natural Retinol-Alternative Oil Serum is the next generation approach to anti-aging as it offers the same skin-renewing benefits but without irritation. This ultimate beauty product promotes collagen production, improves elasticity and youthful glow.
Retinol alternatives have gained prominence in the beauty industry. A product that not only promises but also delivers.
Key ingredients: Bakuchiol, Rosehip Seed Oil.
7. Double Hydration Boost Gel
Extra hydration moisturizer for dehydrated skin offers deep hydration and helps to create a moisture-locking barrier to prevent moisture loss. Double Hydration Boost Gel enhances the natural plumpness and elasticity of the skin, reduces the appearance of dark circles, fine lines and wrinkles.
Gel moisturizers remain beloved by combination and oily skin users. This one delivers the “glass skin” effect customers love.
Key ingredients: Sodium PCA, Hyaluronic Acid, Aloe Leaf Juice, Sage and White Tea Extract
8. Sunscreen SPF 30 with Tint
Innovative mineral-based Sunscreen SPF 30 with tint designed to offer high protection against harmful UVA and UVB rays while enhancing skin health. This SPF not only offers sun protection and hydration, but also provides easy to apply coverage. It doesn't leave an unwanted white cast, quite the opposite, thanks to the tinted formula it provides a natural finish and masks imperfections.
Perfect skin care product to simplify skincare routine as it offers protection, tone evening, and fresh, natural finish. Ideal for skinimalism enthusiasts. Suitable for all skin types.
Key ingredients: Sea-Buckthorn, Hyaluronic acid.
9. BiPhasic Make-up Remover, Fragrance Free
What comes on must come off! This unique dual-phase formula will be a perfect addition to any skincare brand's offerings. Our fragrance-free Biphasic Makeup Remover melts long-wear and waterproof makeup without stripping the skin, leaving it soothed and hydrated.
Reliable companion for those preferring skinimalism or heavy-glam.
Key ingredients: Aloe Juice, Camomile Flower extract, Sea-Buckthorn Fruit extract, Raspberry Extract, Hyaluronic acid
10. Sensitive Skin Oil-to-Milk Cleanser
Our Sensitive Skin Oil-to-Milk Cleanser is one of Selfnamed’s innovative best sellers. Rich and oily 2-in-1 texture cleanser that turns from dewy oil-gel to silky milk when in contact with water. It is gentle to sensitive and dry skin, leaving a soft, nourished and refreshing feel.
This cleanser anchors a soothing and gentle routine.
Key ingredients: Sunflower Oil, Glycolipids, Camomile Extract, Sea Buckthorn and Cloudberry Extract
How Skincare Bestsellers Define 2025 Beauty Trends?
No Drama Retinol
The Natural Retinol Alternative Oil Serum stands out and leads anti-aging skincare trends. It’s loud and clear - consumers are done with irritation, flaking, and downtime. Product that provides effective anti-aging benefits and visible results.
Retinol alternatives have officially gone mainstream - according to Industry Research, 72% of consumers prefer natural or organic ingredients. Retinol alternatives are having their moment.
Anti-Aging Skincare Still Runs The Show
The sacred trio that leads the charge - Peptide Serum, Anti-Age Day Cream, and Collagen Anti-Age Night Cream.
The mix of anti-aging layers is on demand - peptides for a firm complexion, collagen-supporting actives for elasticity, and creams for correction and silky smooth feel. Visible results are in high demand, but so are the formulas that not only feel good but also fit in a daily routine.
Hydration and Protection Are Non-Negotiable
The Moisturising Day Cream, Double Hydration Boost Gel, and Sunscreen SPF 30 with tint reflect a skinimalism reality - the basics matter. Full stop.
Beauty consumers value hydration as well as protection. They choose products that also do their jobs under makeup or without makeup. The tinted SPF does tap into a rising need - it’s one of those skin care products that is replacing foundation on busy days.
Gentle Cleansing Is The New Golden Standard
Our two best sellers, Biphasic Makeup Remover and Sensitive Skin Oil-to-Milk Cleanser, have very well proven the fact that consumers want their makeup gone, but their skin barrier needs to remain. Simple as that. These gentle barrier-support formulas cleanse without stripping, which aligns with the mindset “treat your barrier like gold”.
Brightening Is Here To Stay
Vitamin C, the undisputed queen of brightening actives, keeps its crown. If there is one “active” in daily skincare, then most likely it's this one. It resonates with consumers looking for glow and antioxidant protection without irritations and complications. Life's too short for dull skin—time to let that glow shine!
Are you looking for deeper, more detailed branding and packaging context that would go nicely with our products? Selfnamed article on design and branding trends is a resource worth having a look at!
What This Means for Skincare Launches in 2026?
Launching your first skincare brand or introducing new additions to an existing one? The success of Selfnamed bestsellers will help you move forward with clarity whilst planning your launches of skin care products for 2026.
Skincare demand is no longer driven by novelty; consumers are now looking for formulas delivering results, respecting the skin and fitting naturally into daily skincare.
As writer Victor Quennell Vaughns Jr. observed in Ebony, "The beauty of a brand is not in its packaging, it's in its principles."
Ingredients to Prioritize
Looking ahead to 2026, the ingredients that will really matter are about long-term results, tolerance and trust. Definitely pay attention to skincare products with ingredients that actually deliver visible results and are easily integrated into everyday skincare routines. We are talking about peptides, retinol alternatives (bakuchiol), vitamin C, hyaluronic acid and barrier-supporters, marine actives etc.
Since these ingredients are already high performers within the Selfnamed range, they will be reliable building blocks for both first-time skincare product launches and expanding existing collections.
Skincare Formats Expected to Stay Hot
Purchase decisions are determined by product format - smooth, silky textures, lightweight, and compatibility with different skin types and needs.
Based on Selfnamed bestsellers, skincare product formats expected to remain strong in 2026 are: serums, lightweight day creams and gels, rich night creams, oil-based cleansers, tinted SPFs.
The Importance of Transparent Formulations
Transparency has become an expectation, consumers have become more educated and they want to know WHAT they are using, WHY it works and HOW it fulfills their needs.
Selfnamed’s formulation approach supports this shift by offering clearly positioned, performance-driven skincare products that are easy to explain and market.
Use Selfnamed Bestsellers to Build a Full Collection
Building your collections around already proven skincare bestsellers would be a strategy to consider:
Choose a “hero” product (peptide serum, vitamin C, natural retinol)
Add supporting products (day and night creams, hydration gel)
Wrap it all up with products to complete the routine (make-up remover, cleanser, SPF)
When customers understand the full routine, they return to buy again, spend more and know exactly how different products work together.
Success comes from using proven, high-performing formulas and bringing them to life through strong branding, transparent storytelling, and clear understanding of the target audience. In 2026 the winning brands will be those built on trust, clarity and consistency.
Explore Selfnamed bestsellers and launch-ready formulas on Selfnamed.
Final Thoughts
The best selling skincare products of 2025 is not just a list of top performers, it provides a clear blueprint of trends that will shape 2026. This year’s Selfnamed bestsellers reflect growth in consumer demand for effective, gentle and transparent skincare products.
These insights offer a strategic advantage for private-label brands and beauty founders. When brands stick to proven formulas and understandable formats, long-term success follows.
Selfnamed gives you everything that is needed to bring your business new additions. From high-performing and market-tested skincare formulas to compliant packaging. It is done confidently, quickly and in line with global skincare trends.
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