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Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
Skincare Email Marketing: A Guide for Beauty Brands
The essentials of skincare email marketing for beauty brands. This guide covers how to build a list, create a strategy, and personalize your content to drive sales, build trust, and boost brand loyalty.
How to Increase the Average Order Value for Beauty Brands
Learn how to increase average order value (AOV) with strategies like product bundling, personalized recommendations, and loyalty programs to boost sales and customer engagement.
7 Myths About Starting a Beauty Business
Tired of myths holding you back? This guide debunks common misconceptions about starting a beauty business, from budget and education to marketing and product launches. Learn how to turn your vision into a successful brand.
What Is Keratin and Why It Belongs in Your Haircare Product Line
Keratin is a powerful ingredient that sells because it works. This guide breaks down what keratin is, what it does for hair, and how offering keratin-based private label products can build client trust and naturally grow your business.
Top 10 Private Label Cosmetics Products to Sell
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
How To Start Your Skincare Dropshipping Business In 7 Easy Steps
How to Select Products for Your Skincare Line
Selfnamed Skincare Academy: Product Selection With Ksenia Kumachova
Key Tips to Choosing a Private Label Skincare Manufacturer
How To Prepare Your Skincare Store For The Holiday Season
How To Prepare Your Skincare Store For The Holiday Season
How To Get Product Reviews For Your Skincare Business
How To Get Product Reviews For Your Skincare Business
Successful WooCommerce Skincare Stores For Your Inspiration
Successful WooCommerce Skincare Stores For Your Inspiration
Retinol vs Bakuchiol: Differences, Benefits, And When To Use
Retinol vs Bakuchiol: Differences, Benefits, And When To Use
12 Successful Shopify Skincare Stores For Your Inspiration
12 Successful Shopify Skincare Stores For Your Inspiration
Personalisation – Key To A Successful Skincare Brand
Personalisation – Key To A Successful Skincare Brand
Product Collection Boxes And How To Market Them
Product Collection Boxes And How To Market Them
Everything You Need To Know About Skincare Product Compliance And Certification
Everything You Need To Know About Skincare Product Compliance And Certification
Social Media Marketing For Skincare Business Owners
Social Media Marketing For Skincare Business Owners
A Guide To Taking Care Of The Delicate Skin Around The Eyes
A Guide To Taking Care Of The Delicate Skin Around The Eyes
Engaging The Modern Man: Marketing Strategies For Men's Skincare
Engaging The Modern Man: Marketing Strategies For Men's Skincare
WooCommerce vs Shopify: Which Store Is Best For Your Business?
WooCommerce vs Shopify: Which Store Is Best For Your Business?
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer