Top 10 Private Label Cosmetics Products to Sell
From a makeup remover and a good anti-aging product to an exfoliator, a brand that cares about its customers should have it all. With so many different skin types, concerns, and trends out there, it can feel almost impossible to meet everyone’s needs. And let’s be real – with products going viral overnight on social media, it’s hard to know what to include in your lineup.
In this blog post, we will introduce you to the 10 most popular private label cosmetics products that are an absolute staple for any skincare brand. However, before we dive into it, let’s take a look at what exactly private label products entail.
What are private label cosmetics products
One of the most intimidating parts of launching a skincare brand is figuring out how to actually bring your product ideas to life, especially if you’ve never worked with formulations. But before you imagine yourself in a lab coat mixing ingredients from scratch, let us simplify things – this is exactly where the magic of private label skincare comes in.
In a nutshell, private label cosmetics products are pre-formulated products that are almost ready to go to your shelves or online catalogue. You only have to add your branding. Yes, it's as simple as that! With this approach, you can avoid the expensive and time-consuming process of formulating, testing and eventually gaining the necessary certifications for your own products.
Even if you have a very specific vision for your skincare range, chances are there’s already a private label product that fits or at least comes close. With so many manufacturers out there, the key is to do deep research to find the right partner. Look for one that not only offers the quality you’re after but also aligns with your brand values and long-term goals.
If you want to avoid managing inventory, skincare dropshipping might be the perfect solution for you. Many private label manufacturers now offer dropshipping services, meaning they’ll store, pack, and ship your products directly to your customers.
Best private label cosmetics products to sell
To help you get started and save you hours of research, we’ve put together a curated list of 10 private label skincare products that we believe have the potential to become bestsellers in your product catalogue.
Icelandic volcano face & body scrub
No skincare business should be missing a good scrub in their product selection. Removing dead skin cells isn’t just about achieving smooth, glowing skin – it also helps other products absorb more effectively. Our Icelandic volcano scrub is suitable for all skin types and gentle enough to use on the face. Customers love a good 2-in-1 product that saves both space in the bathroom and money in their routine.
As the name of the product gives away, this scrub contains one main ingredient – volcanic sand. There’s a reason Icelandic-inspired skincare has built such a strong reputation. The mineral-rich, pure ingredients turn every application into a spa-like ritual.
Urea body cream for rough skin
Rough skin is one of the most common reasons why customers start looking for a new body cream. However, finding a non-greasy formula can be quite challenging. That’s where our Urea body cream comes into play. Formulated with 5% urea, hyaluronic acid, and panthenol, it delivers long-lasting moisture and deep nourishment without feeling heavy. This cream is specially crafted for premium collections, delivering a luxurious feel your customers will love, so if that’s what you’re after, look no further.
With its fresh cucumber-like aroma, accented by notes of lemon, green thyme, and citrus peel, this cream is also a perfect addition to your summer skincare range.
Glycolic acid liquid exfoliator
The skin on our face is more delicate than the rest of the body, which means it deserves extra care. While a good cleanser and moisturizer are essential, they’re not always enough on their own. Including a gentle liquid exfoliator like ours in your product lineup helps address deeper skincare needs and reminds your customers of the importance of regular exfoliation. It’s the perfect solution for those looking to refine their routine and achieve smoother, more radiant skin.
This gentle exfoliator is also perfect for customers looking for a way to even out their skin tone.
Botox-like peptide serum
Peptide serum is an absolute must-have for any modern skincare range, as peptides target multiple skin concerns by boosting collagen and accelerating skin regeneration. Other key ingredients in our Botox-like peptide serum include hyaluronic acid, which reduces fine lines, provides deep hydration, and creates that youthful plump skin effect many are seeking. We've also added ginkgo extracts to shield the skin from environmental damage. These trending ingredients are definitely living up to all the hype!
This serum is a particularly great addition to anti-aging and dehydrated ranges, so if your business is also targeted towards those with mature skin, a peptide-based serum is a no-brainer.
Although customers often skip a face mist in their skincare routine, we believe it should be included in every skincare product offering. It's a multipurpose product which not only gives the skin an instant hydration boost but also prepares it before applying other products (such as serums or moisturizers) and calms irritation.
Our face mist not only does that, but it also helps to protect the skin barrier and shields against daily aggressors. This product specifically targets dehydrated and damaged skin, however, it can also be used to give a much needed refresh to anyone, no matter the skin type.
This might become the product that your customers will repurchase before their previous bottle even runs out because let’s be honest… Who doesn’t love a good all-in-one skincare product?
Bioactive prebiotics jelly serum
This serum is designed to help repair a damaged skin barrier, soothe irritation, and promote an even skin complexion. Gel-based formulas are particularly loved by those who prefer lightweight products, such as our jelly serum with prebiotics. While this “secret ingredient” is becoming even more popular, it is not just a trend. Prebiotics are scientifically proven to contribute to a balanced and overall healthier skin, making it a powerful selling point.
Biphasic makeup remover
One common skincare mistake is not thoroughly removing makeup, especially waterproof formulas. That’s where a biphasic makeup remover can make a difference. Its dual-phase formula provides a deep, gentle cleanse that helps prevent clogged pores and impurities without stripping the skin’s natural moisture.
Biphasic makeup removers also work great for removing water-resistant or mineral-based sunscreens, making them an excellent choice even for those who don’t wear makeup. For this reason, while it’s difficult to pick just one standout product, we believe this makeup remover is an essential addition to any skincare range.
Our formula is enriched with soothing aloe juice, a blend of plant extracts, and hydrating hyaluronic acid. Additionally, the fragrance-free formulation makes it suitable for sensitive skin types.
Natural retinol alternative oil serum
This product could perfectly earn the title of "liquid gold". Our natural retinol alternative oil serum contains bakuchiol and 6 different oils creating the perfect mix not only for combating signs of anti-aging, blemishes, dullness, dehydration, and dark spots but also to support their skin after treatments.
Packaged in a convenient 30 ml bottle, it’s the perfect size for travel, making it an irresistible choice for those always on the go. With so many benefits, it’s easy to see why this serum would become your customers’ favorite!
Anti-age day cream
Day cream is a must in every skincare routine but why not address fine lines at the same time? Anti-aging doesn’t have to be rocket science. With the right ingredients, even a simple day cream can make a visible difference.
This luxurious, skin-smoothing formula is enriched with hyaluronic acid to deeply hydrate, firm the skin, and restore a youthful glow. With its rich texture and visible results, it’s the kind of multitasking product your customers will repeatedly add to their cart.
Pigment-perfecting serum
Last but not least, this lightweight serum is specially formulated to help even out skin tone, reduce the appearance of dark spots, and restore healthy, radiant skin. Its soothing and hydrating properties make it an excellent choice for daily use, particularly for those dealing with dull or uneven skin.
With its many benefits and a lovely earthy scent that makes every application feel special, this serum is sure to stand out. Since it addresses such a common concern, we wouldn’t be surprised if it quickly becomes one of your bestsellers!
Find the right fit for your brand
Now you might feel tempted to add each one of these to your store. However, not every product fits every brand. Selecting the right skincare products for your brand isn’t an overnight decision, and there’s no one-size-fits-all solution. Even though we believe that these 10 products are strong players in today’s market, it’s important to choose what truly aligns with your brand’s vision and your customers’ needs.
We hope this blog post has sparked new ideas and made the process of choosing the right skincare products feel a little less overwhelming. To make things even easier, you can rely on a trusted private label manufacturer like Selfnamed which will do the magic for you.