How to choose skincare products for your upcoming line?
Dream it
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Dream it 〰️
You have decided to make a skincare line. What now? Seems like you can get lost between so many options on where to start and which products to choose. Let this article be a guide on your way to create the line of best skincare products.
Face care products
Selfnamed offer a wide list of products for face care. Cleansers, toners, moisturizers, boosters - you name it. No matter what type of brand you have or are planning to build one, you will find the best products for your skincare line.
Cleansers
An effective beauty routine starts with smooth canvas - a freshly clean skin. A facial cleanser is an imperative skincare product in everyone’s daily routine. Therefore, it is a great item to start your skincare line with.
Selfnamed offers four types of cleansers suitable for various skin types. The most universal choice is Micellar Cleansing Water for all skin types. Containing hyaluronic acid, it is a hydrating & soothing formula that removes make-up: all in one product for everyone.
If you’re looking to add cleanser for normal to oily skin, you can choose between Clarifying Gel and Purifying Mousse. For dry and mature skin, the best option is Gentle Cleansing milk with argan & avocado oils.
Toners
A facial toner balances the skin's pH after cleansing. It preps the skin to better absorb the ingredients that are in facial creams. It is a good product choice for a wider line of skincare products.
Toners sometimes get bad rep for allegedly drying out the skin. However, Selfnamed uses natural products and gentle formulas for both oily and dry skin, making it toned and smooth.
The right match for dry and mature skin is Hydrating toner with hyaluronic acid, and for oily skin - Purifying toner with salicylic acid. Both of them have no added fragrance.
Moisturizers
Moisturizer is usually the first product that pops in mind when thinking about skincare. Even if a person is not into a thorough skincare routine, moisturizer is usually one of the few products used by many, which makes it a perfect universal choice for your brand.
You can choose between five types of moisturizers depending on skin type. A universal choice is Niacinamide Moisturizing Gel that works for all skin types. It helps skin’s tone to appear even & radiant and helps reduce pigment spots. Oily and combination skin requires lighter formulas. For oily skin, choose Oil-free hydrating gel, and for combination skin - Moisturizing Day Cream. The best choice for dry skin is Moisturizing Day Cream. Dry and mature skin, however, would need a Nourishing Rich Cream with richer formula. The best pick comes down to your desired target audience and their skin needs.
Facial oil
Facial oil adds an extra step into a skincare routine. It locks in moisture, creating luxurious-feeling, smooth skin. Facial oil can be a part of a moisturizing skincare line, but it also works great as a single speciality item, as it can be used for all skin types. Glow Facial Oil is enriched with 10 valuable oils - avocado, almond, borage, jojoba, argan, apricot, evening primrose, plum, blueberry and sea buckthorn. It is a product to make your customer’s skin feel extra soft & radiant.
Age-defying line
People with mature skin need special attention to selecting really good skincare products. The changing skin requires richer formulas that plumps and smooths the skin.
Selfnamed has developed two options - for skin with the first signs of aging and for mature skin. Hydrating Serum has a lightweight texture that moisturizes dry skin. Anti-Age Day Cream is the best option for mature skin as it smooths wrinkles and plumps up the skin. They both contain nourishing hyaluronic acid & anti-age plankton extract.
Eye creams
The skin around the eyes is approximately one-tenth the thickness of the skin on the rest of the face. It’s incredibly thin and delicate – it deserves extra attention. No wonder eye creams are one of the most popular categories of skincare products. It is a great choice for both a bigger skincare line and also a specialty item.
Selfnamed offers a more universal choice - Brightening Eye Cream for tired-looking eye zone that reduces signs of puffiness & dark circles, as well as Smoothening Eye Cream for maturing eye zone.
CBD products
CBD is one of the biggest trends in the world of beauty and skincare. CBD oil contains cannabinoids - soothing compounds that resolve a wide array of beauty issues. Cannabis products also help retain moisture in the skin. If you focus on plant-based, natural products, this is the choice for you.
Currently Selfnamed offers CBD Eye Cream that reduces morning puffiness & dark circles, and CBD Oil Booster that improves appearance of dry, dull-looking skin. They both work for all skin types.
Boosters
When someone’s thinking “what skincare products do I need?”, usually they don’t think about skin boosters. However, it is a great product for those who want to add a special oomph to their self-care routine. It is a great item for speciality lines, mainly used for personal brands.
Choose between Caffeine Gel Booster that helps reduce morning puffiness & smoothes cellulite affected skin, and Ginkgo Gel Booster - a strong antioxidant action that helps to postpone premature aging of skin.
BB creams
BB cream is the perfect combination of skincare and makeup. It targets uneven skin tone, creating radiant finish and hydrating the skin.
Sunscreen
Wearing sunscreen is one of the most important parts of a skincare routine. What makes Selfnamed’s sunscreen special is that it uses a physical, not the usual chemical protection. Chemical sunscreen needs to be reapplied every 2 hours and it penetrates the skin. Physical protection reflects sunlight, doesn’t penetrate the skin and works as long as it is on skin. Note that it must be reapplied after swimming, sports activities, sweating, rubbing the skin against a cloth, etc.
Sunscreen SPF30 is for all skin types. It acts with physical sunscreen zinc oxide. The product has high level UVA/UVB sun protection, it shields from photodamage, is tinted and hydrating.
Body care
Not only the face, but also the body requires a special attention for it to be healthy and beautiful. Specialized body care products are a great choice for hotels, SPAs and beauty salons. If you are looking to create a body skincare line, check out these products.
Body wash
Body wash - a product used daily by everyone. Why not create your own personalized body wash? Selfnamed offers Hand & Body Wash and Hydrating Body Wash with hydrating betaine that gently cleanses skin.
Body moisturizers
Body moisturizers keep the skin smooth through the day. Selfnamed’s moisturizers contain shea & cocoa butter and are infused with berry extracts.
Hydrating Hand Cream builds a protective layer and softens dry skin of hands. Moisturizing Body Lotion is perfect for care of normal to dry skin.
Hair care products
Selfnamed has options for hair care too. Personalized hair products are a great addition to salon lines, as well as for content creators.
Moisturizing Shampoo is perfect for normal to dry hair. It leaves hair moisturized, smooth and glossy. As an addition, choose Moisturizing Conditioner that improves hair texture, making it smoother and easier to style. For hair lacking volume, choose Volumize Shampoo that gently purifies hair and gives hair a fuller look.
Sets
Still feeling like there are so many options you can’t choose from? Try out sample sets. The most popular one is a starter set consisting of Micellar Cleansing Water & Light Moisturizing Day Cream or Cleansing Mousse, Hydrating Toner and Light Moisturizing Day Cream. It is a great basis for a new skincare line, combining the most popular skincare products creating a full self-care routine. Try out these various products and see what works for you and your brand.
Check out the Selfnamed product catalog for the best skincare products manufactured in-house. Whatever is your goal - creating a personalized gift or a full skincare line - you will find the best natural & organic cosmetics there.
How to start your own skincare line using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types letting you choose the best products for your brand. This way you can test the products - their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavor!
