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Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
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What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
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Business
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Packaging
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Formulas
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Design
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Skincare + Business + Packaging + Formulas + Design +
Skincare Business Fails to Learn From
Launching a private label skincare brand? Don't stumble into costly errors! Learn from past skincare marketing missteps. Uncover essential lessons and warnings to boost your success in the competitive beauty market.
How Private Label Spa Products Can Transform Your Business
For spas looking to bring their customers that brand experience afterglow, private label products are a smart and a strategic move. Have a look at 10 private label skincare products that might be your next cherry on top of your spa service experience.
Urea: The Secret to Softer, Healthier Skin
Amidst popular moisturizing ingredients like hyaluronic acid, urea is an often underappreciated skincare powerhouse. For private label brands seeking effective, science-backed ingredients, understanding urea's benefits is crucial for developing a competitive body care line.
A Guide to Prebiotic Skincare for Your Brand
Unlock the power of prebiotic skincare for your brand! Learn about the booming skin microbiome market, why consumers care, and how to effectively sell these in-demand products for healthier, balanced skin. Explore market potential & key insights.
How to Select Products for Your Skincare Line
Selfnamed Skincare Academy: Product Selection With Ksenia Kumachova
7 Essential Shopify Apps for Skincare Businesses
Sell the Experience: Writing Skincare Product Descriptions that Drive Sales
Ecommerce vs Retail: What’s Best For Your Beauty Brand
Must-Have Summer Skincare Products for Your Ecommerce Store
Mineral vs. Chemical Sunscreen: Which One Should You Choose?
What is mineral sunscreen for face?
How To Start A Beauty Blog and Why It Is Important
Importance of Search Engine Optimization in the Skincare Business
Top 11 Private Label Skincare Manufacturers in the US
Private Label Cosmetics Companies Compared
How To Start A Hair Care Line: A 5-Minute Overview
Marketing Sunscreen: Everything You Need to Know to Shine
Top 5 Mistakes to Avoid When Starting a Skincare Business
Top 5 Mistakes to Avoid When Starting a Skincare Business
Sunscreen: A Crucial Step In Your Daily Skincare Routine
Sunscreen: A Crucial Step In Your Daily Skincare Routine
How Much Does it Cost to Start a Skincare Business
Standing Out in the Beauty Industry: A Guide to Marketing Beauty Products
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
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Kristaps Birmanis
Chief Growth Officer
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Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
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Anete Vabule
Chief Executive Officer