From Face Yoga Practice to Skincare Brand: The Chill & Young Beauty Story
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Attractiveness has no age.
This powerful message is at the heart of Chill & Young Beauty, founded by face yoga trainer and beauty therapist Csilla Czibere. In her practice, Csilla saw the difference that face yoga in combination with natural skincare could make. So when Csilla couldn’t find the right natural facial oil that worked for her face yoga practice, she decided to create one herself – a product that would help her students’ hands glide over the skin without feeling greasy.
That’s where Chill & Young Beauty began.
Her search for the right manufacturing partner led her to Selfnamed, and that first product has since grown into a full skincare brand built around a clear philosophy: aging isn't something to fight. It's something to work with.
Key Takeaways
Starting with one product allowed Csilla to test her idea and expand the brand based on what customers needed.
A clear brand philosophy helped Chill & Young Beauty turn individual products into a complete skincare system.
Community and education became the foundation of growth, with customers discovering the brand through face yoga content and shared expertise.
Selfnamed gave Csilla the flexibility to grow her product range without starting from scratch each time.
From Facial Oil to Skincare Line
Csilla Czibere is a face yoga trainer and beauty therapist. She works with women on the muscles, connective tissue, and condition of their skin – and she saw, session after session, how closely those things are connected.
Like many great brands, Chill & Young Beauty started with a simple need. "As a face yoga trainer, I was looking for a serum or moisturizer that my students could use while doing their exercises," she says. "It was important that their hands could glide smoothly over their skin throughout the entire practice, while the product would not leave an unpleasant greasy feeling afterwards."
While Csilla searched for the right product, she soon realized that perhaps the solution wasn’t to find one – but to create it herself.
When she found Selfnamed, the idea clicked: “What if I created my own facial oil specifically for face yoga?” This is how Chill & Young Beauty was born. And from there – she never stopped.
The first product led to questions. Students wanted to know which other products to use, how to build a simple routine, which active ingredients suited their skin. "That was when I truly realized we needed a complete product line," she says. "I wanted to offer women cosmetics that I could recommend wholeheartedly and that would naturally complement face yoga, facial massage, and my approach to natural skin rejuvenation."
Chill & Young Beauty is More Than a Skincare Brand
Ask Csilla what Chill & Young Beauty stands for, and she describes a philosophy that goes far beyond skincare.
"Today, Chill & Young Beauty represents a well-aging philosophy. I bring together face yoga, facial lifting techniques, and conscious skincare in one integrated system."
Her take on aging is direct: "No cream or treatment can lift the face or smooth out wrinkles on its own. A natural lift comes from working correctly with the facial muscles." The brand's approach is built on that idea – trained muscles lift and support the skin; releasing tight muscles smooths the wrinkles they create. That balance between strengthening and releasing is at the heart of her method.
Csilla also looks further than the face. "The condition of our face is influenced by our nutrition, emotional well-being, sleep, hormonal balance, and lifestyle," she says. "This is why Chill & Young Beauty means much more to me than a cosmetics brand. It's a system where facial care, self-care, and our everyday habits come together."
That thinking is also part of a larger movement. Csilla is one of the co-founders of the Bomba Nő Movement, a women's well-being movement originating in Hungary. The movement teaches women about the connections within their bodies so they can actively support their long-term health – including how to reduce and ease symptoms associated with menopause. Chill & Young Beauty is an integral part of it.
Her brand's most important message is one she returns to again and again: "Attractiveness has no age."
Selfnamed: The Reliable Manufacturing Partner Chill & Young Beauty Needed
When Csilla started looking for a manufacturing partner, her priorities were clear.
"I was looking for a reliable manufacturing partner that offered natural, active-ingredient-rich formulas and consistently high quality," she says. "Clean formulations and pleasant textures were very important to me, along with the ability to adapt the products to my brand's philosophy and gradually build a cohesive product line."
Selfnamed's facial oil was what first caught her attention. It was exactly what she had been looking for – and the collaboration went from there. "We started with a single product, and through our successful collaboration, it has grown into an expanding Chill & Young Beauty skincare system."
Selfnamed's catalog of over 200 ready-to-brand products across face, body, and hair care meant she had room to build out a full routine over time, product by product, without switching partners or compromising on formula quality. The formulas are already developed, stability-tested, and ready – and most carry COSMOS certifications by ECOCERT, the international standard for natural cosmetics.
For a brand built on the principle that what goes on your skin should be as clean as what you eat, that matters.
Products That Work Alongside the Practice
The Chill & Young Beauty lineup is built to work together as a routine.
The Nourishing Facial Oil remains the hero – ideal for face yoga, facial massage, and as part of an evening routine. The Nourishing Rich Cream has become a customer favorite alongside it, providing the moisturizing counterpart. And the Timeless Peptide Serum is particularly loved for the delicate eye area.
"Together, these products create a simple, active-ingredient-rich, and easy-to-follow skincare routine," Csilla says. "I believe that is the secret behind their success."
The brand has also built its own skin analysis tool to help customers find the right products. Using a single photograph, the system analyzes skin condition and recommends personalized Chill & Young Beauty products alongside specific face yoga exercises. "This creates a complete yet minimalist skincare routine in which the right active ingredients and face yoga work together," she says.
Community First Approach
Chill & Young Beauty didn't grow through ads. It grew through trust.
Women have discovered the brand through face yoga videos, skincare advice, live sessions, and free challenges. “They try the exercises and gradually build trust in the brand,” Csilla explains.
Community is at the heart of that growth. “Our community members make up a significant part of our customer base because they already understand our philosophy, follow our programmes, and have experienced the benefits of face yoga.”
Email marketing has played an important role, too. It gives Csilla space to go beyond short-form content, share personal stories, explain the connections between face yoga and skincare in greater depth, and communicate directly with her audience.
And that has been one of her biggest surprises: “My biggest surprise has been how powerful email remains, even in the age of social media. Authentic, useful content and personal connection have the greatest influence on our customers’ decisions.”
Start With a Need and Community
If Csilla's story has a through-line, it's this: start by solving a real problem, then build from there.
Her advice to anyone with a beauty brand idea reflects exactly that. "Identify a real problem that you can solve in an authentic way. Call your potential customers, talk to them, and understand what they truly need. Start with one carefully chosen product and a reliable manufacturing partner like Selfnamed."
And then: "Dare to take the first step, trust your intuition, and lead your business with both your head and your heart."
She also points to what she wishes she'd known earlier. "I know now that a great product is only the beginning. The real strength of a brand comes from the trust of its community and consistent communication." If she were starting again today, she would focus on community building and education from day one.
An idea for a facial oil became a skincare line. That skincare line became part of a wider well-aging philosophy, one that brings together face yoga, conscious skincare and self-care.
Sometimes, the best brands start with one simple question: what does my community need?
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