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Beauty Design & Branding: Top Trends to Watch in 2025

Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.

Want your brand to turn heads and stay memorable? These are the trends to watch (and use).

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What we ❤️ to speak about

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What we ❤️ to speak about +

Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.

Explore trending packaging designs and branding ideas to elevate your skincare line.

Get practical tools and strategies to launch, run, and scale your online skincare store.

Skincare

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Business

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Packaging

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Formulas

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Design

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Skincare + Business + Packaging + Formulas + Design +

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  • Kristaps Birmanis

    Chief Growth Officer

  • Ksenia Kumachova

    Training Manager & Lecturer | Pharmacist (MSc. Pharm.)

  • Anete Vabule

    Chief Executive Officer