Last-Minute Black Friday Tips: Maximise Your Beauty Brand’s Sales
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Black Friday and Cyber Monday are the Super Bowl of e-commerce.
Even though Black Friday and Cyber Monday prep usually starts months in advance, there are still smart, last-minute strategies you can roll out in the final weeks to maximize sales and impact.
If you’re using the Selfnamed platform for your e-commerce beauty brand, you’re already one step ahead. Now, this guide will help you take it further – showing you how to make the most of Black Friday and Cyber Monday to boost sales, visibility, and momentum.
Let’s dive in!
The Power of Last-Minute Moves
Last-minute marketing strategies can be surprisingly powerful. They let you act on your most recent insights, refine your targeting, and push your campaigns that little bit further for maximum impact.
Not to mention, anything ‘last minute’ resonates with shoppers because it creates a feeling of urgency, a fear of missing out on something great. Phrases like “tonight only”, “while supplies last”, “ends midnight”, “last chance” trigger shoppers to press that “add to cart” button.
According to Shopify, merchants hit a record $11.5 billion in sales in 2024 over the Black Friday-Cyber Monday weekend - up 24% from last year with strong sales momentum leading up to the weekend. Numbers don’t lie - it's clear that sales are increasing during this time of the year.
7 Quick Black Friday & Cyber Monday Tips for Beauty Brands
Here are 7 Black Friday tips to make your Black Friday and Cyber Monday campaign the best one yet. Simple, effective and tailored for your beauty brand.
1. Focus On Hero Products
Too many options could be confusing for customers - make your best selling product the star of the offer. For example, choose Vitamin C Serum, one of the most popular Selfnamed skincare products, and offer a discount. Or pick two products, for example, Double Hydration Boost Gel and Hydrating Serum, and name them as your “must-have” products. Clear, simple, and focused offers will help to make the decision.
Selfnamed Double Hydration Boost Gel and Hydrating Serum,
You can check out Selfnamed’s 10 most popular products.
Quick checklist:
• Choose your hero products
• Think of a name for your offer, for example, “Skincare Must-Haves” or “Winter Skincare Essentials”.
2. Add a Gift-With-Purchase
Who doesn’t love a freebie? A small gift-with-purchase can create that extra spark that turns browsers into buyers.
Try adding a free Niacinamide Gel Moisturiser with any best-selling product. It’s a clever way to showcase another product in your range, increase perceived value, and leave customers feeling spoiled (in the best way).
Selfnamed Niacinamide Gel Moisturiser
3. “Last Chance” Reminder Email
Don’t underestimate the power of an email - especially if it's a last-minute email that will drive attention.
• Early in the morning of Black Friday - “The wait is over!”
• Just before Cyber Monday ends – “Hurry up! Last Cyber Monday call!”
You can use countdown timers, reminders like “ends in 4 hours” to call action from your customers. And remember to include a link to your best offers.
4. Update Your Store Banners & Visuals
Your offers might be irresistible – but if your website doesn’t show it right, customers could miss out entirely. During Black Friday weekend, your visuals need to do the heavy lifting. The moment someone lands on your site, they should feel that this is no ordinary shopping weekend.
Update your homepage banners, hero images, and product visuals to reflect the excitement and urgency of your promotions. Use clear, attractive copy that highlights your best deals and creates instant desire.
Think bold but on-brand phrases like:
“Black Friday Deals You Can’t Miss”
“Your Free Gift Awaits”
“Skincare Must-Haves – Black Friday Style”
Consistency matters — make sure your banners, emails, and social posts all align visually and tonally. A cohesive, elevated look across every touchpoint helps build trust, excitement, and that sense of “must-shop-now” urgency that drives conversions.
NEOM Black Friday Offers
5. Use Selfnamed’s Ready-To-Launch Product Updates & Bundles
You don't need to build everything from scratch - with Selfnamed you can launch new products or limited-edition bundles for Black Friday and Cyber Monday in no time.
You can add seasonal keywords, launch a bundle, include a free gift with a purchase. These updates are ready-to-launch, meaning you won’t need to take extra steps in preparation for the biggest retail weekend of the year.
Selfnamed Product Catalog
6. Schedule Social Media Posts in Advance
Website updates, last-minute email reminders are all important, but so is social media. And the good news is, even with the short time frame given, you can still prepare your social media posts in advance!
Some content ideas:
• Create Instagram and/or TikTok posts that highlight the urgency and exclusivity: “Just today!”, “Only for 24 hours!”, “Offer ends at midnight!”
• Make stories with countdown stickers
• Talk about customer experience and the offers
Even if you do not have time to make brand new content, you can reuse existing photos and videos, add some text, visual elements to draw attention.
You can pick up a few ideas by reading our blog post about social media marketing for skincare business owners.
7. Offer a Cyber Monday Exclusive
Everybody loves Black Friday deals, but you need to give them a reason to look into your Cyber Monday offers as well. What can you do? The key is to make your Monday offer feel fresh, exclusive, and time-sensitive, rather than just an extension of the weekend sale.
Think about what would genuinely excite your customers to shop again, or finally check out their saved cart. You could introduce a “Buy One, Get One 50% Off” offer, add free shipping, or even launch a limited-edition product or bundle available only on Cyber Monday.
Highlight this exclusivity in your email and social campaigns with phrases like “One Day Only” or “Cyber Monday Specials – Just for You.” This creates urgency and taps into the FOMO effect that drives last-minute conversions.
How to Execute Fast with Selfnamed
If you use Selfnamed, you probably already know how things work, but here are some speedy Black Friday tips of how Selfnamed helps you kick off these last-minute moves:
New product launches: It is easy to launch new products with our diverse skincare and wellness product catalogue - pick what aligns with your brand and make it your own just in time for Black Friday.
Update design: Need a new design specifically for Black Friday and Cyber Monday? No problem! With Selfnamed’s Design Studio you can tweak, adjust the existing product design and also create a brand new one, for example, a limited edition one.
Bundling: In the “Bundles” section, you can create a bundled offer just for the Black Friday weekend to make it more special and exclusive.
Seasonal packaging: You can adjust not only the product packaging, but also how the packaging of the bundles will look like: “Holiday Specials”, “Winter Must-Haves” etc.
Final Thoughts
Last-minute offers can work wonders: shoppers are waiting all year to get the best prices and deals, so they can prepare for the holiday season. Your mission: simplify your message, highlight your best products, and build urgency. These last-minute Black Friday tips can really boost your sales, and you can now confidently go into this weekend!
Frequently Asked Questions
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Pick your hero products, add a bonus, update your visuals for urgency, send a “last-chance” email, and spread the word with social media posts. Use Selfnamed tools and resources to act fast and easily.
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You don’t always need to drop the prices. You can offer added value, for example, a gift-with-purchase. Urgency and exclusivity like “only today”, “ends in 4 hours” make the difference.
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Black Friday offers are usually broader, covering a wider range of products. Cyber Monday is more digital-focused, and online shoppers expect something extra. You can launch your major offer on Black Friday, and then add a special twist on Cyber Monday.
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