The Best Private Label Manufacturers in Germany
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I’m sure you’ll agree that in business you’re only as good as the partners and support you get on the way. So, as you’re getting ready to either start a skincare brand in Germany or expand your beauty business, it’s important to find trusty partners that'll help your business thrive.
Private label skincare can be the key that unlocks the doors to success of your beauty business in this competitive region. In this blog we’ll look at the top private label manufacturers in Germany to help you decide on the perfect match for you.
Top Private Label Skincare Manufacturers in Germany
Selfnamed
Website: selfnamed.com
Minimum order quantity: No MOQ
Dropshipping support: Yes – integrations with Shopify, Squarespace (soon), and WooCommerce
Selfnamed is a private label skincare manufacturer with HQ in Europe, but operating and shipping products worldwide.
Selfnamed has an extensive experience in skincare and haircare production and one of the most extensive product catalogs among private label skincare manufacturers with 150+ products. The company offers ready-made formulations and products that you can customize with your own branding.
See all products
Selfnamed prides itself in setting a standard for clean beauty with thorough testing of the certified organic and natural ingredients used in the products. And all of their products are also vegan, cruelty-free, nut-free, and gluten-free.
The great thing about Selfnamed is that its suited for businesses of different sizes – brands that are only starting out or ones that are looking to grow their existing operations and experiment with offering.
You have no barriers to start selling right away with Selfnamed, as it doesn’t require minimum order quantities and easily integrate with the most popular ecommerce platforms, allowing you to do private label skincare dropshipping.
Key strengths:
Product catalog of 150+ items (skin, hair, body care, and makeup)
Natural and organic certified products
No minimum order quantity, low entry barrier
Best for:
New beauty brands looking to start a skincare brand in Germany
Established brands that want to experiment with new products or collections
Influencers that want to focus on content creating rather than product creation from ground up
Mann & Schröder
Website: mann-schroeder.de
Minimum order quantity: Not specified
Dropshipping support: Not specified
Mann & Schröder is a well-established German private label beauty products manufacturer. They offer face, body, and hair care, as well as oral care products.
This manufacturer can take care of the whole process from research & development and formulation to product design and packaging. It’s certainly an appealing choice for bigger brands that want to oversee the whole process and trust the professionals to take care of it.
Mann & Schröder also takes sustainability seriously, promising commitment to responsible sourcing of raw materials, lowering CO2 emissions in the production process, as well as creating sustainable packaging for your products.
Key strengths:
Long-standing experience in the German market
Full-scope product development
Eco-friendly production processes
Best for:
Big brands that want to create a new product or line from zero
Prime Cosmetic
Website: primecosmetic.de
Minimum order quantity: 1000 units or 50 kg
Dropshipping support: Not specified
Prime Cosmetic is a German private label manufacturing company based in Augsburg. Their portfolio includes more than 500 ready-made formulas you can choose from and develop further with custom packaging.
Since Prime Cosmetic are offering pre-made formulations, your product’s time to market would be significantly shorter than if you chose to work with a partner that creates custom formulas for every customer. Their product offering includes face, sun, and skincare, as well as natural makeup.
What makes Prime Cosmetic stand out is that they offer 300+ types of packaging, available in all Pantone colors. But the interesting thing is that if you want to use their packaging, the minimum order quantity is 3000 units.
Regarding the sustainability of their products and formulas, this company notes that 95% of their recipes are natural, but all of them are free from microplastics, parabens, synthetic fragrances, toxins, and silicones.
Key strengths:
Extensive catalog with ready-made formulas
Fast time to market
Best for:
Emerging or mid-size brands that want to launch quickly
METAGLOW
Website: metaglow.eu
Minimum order quantity: 5000 items, but may vary for specific products
Dropshipping support: Not specified
METAGLOW is a private label manufacturer mainly focusing on color cosmetics. They offer full-scale product development starting with research and sourcing of raw materials to production and packaging solutions. But if you don’t even have a brand yet, they’ll also help you create it.
To cater brands looking for a cosmetics partner, METAGLOW uses a highly innovative method, called spectroscopy, to make specific colors and their ranges with great precision. Think of a color and they’ll make it, basically.
Since METAGLOW can help from business creation to design and packaging, they also offer a range of custom packaging (tubes, droppers, jars, bottles, etc.).
Key strengths:
Strong experience in color cosmetics
Innovative color-matching technology
Best for:
Brands looking to create a beauty brand focused on premium color cosmetics
Brands looking to expand their range with color cosmetics
FEMIA Cosmetic
Website: femia.de
Minimum order quantity: 3000 items
Dropshipping support: Not specified
FEMIA Cosmetic is a private label manufacturer from Germany with a rich, 100 year history in cosmetics production, and they primarily offer white label face and lip care, as well as men’s grooming products. They also have specifically natural product lines too.
This company is one of the manufacturers that provide full-scale support – consultations, concept creation, production, and logistics.
FEMIA is also making sustainability commitments in their production process with goals for CO2-neutral manufacturing, eco-friendly packaging, and switching their raw materials that are more environmentally-friendly and free from microplastics.
They don’t specify if they also support dropshipping, but FEMIA notes that they usually work with drugstores, cosmetics stores, and food retailers.
Key strengths:
A-Z product development process
Long history and experience in the cosmetics market
Best for:
Brands with a focus outside of skincare and cosmetics, but who want to expand their product offering
Picking the Right German Private Label Manufacturing Partner for Your Brand
Match your brand’s positioning with manufacturer capabilities
As you can see from the manufacturers we looked at above, no two companies are the same, and not all will fit with your brand.
So let’s say you’re positioning your brand in the luxury space. You’ll most likely want to partner with a private label manufacturer that can create exquisite, custom formulas, and tailored packaging.
And if your brand leans toward affordability and simplicity, you might choose to partner up with a manufacturer that has lower MOQs (so they don’t eat into your profit or impact the price point) and ready-made yet effective formulas.
Evaluate sample process, quality control, and certifications
One of the most important things for you to do when making the leap and working with a private label partner, is to get to know their processes and quality.
You want to fully trust your partner so you need to look into their ingredient and product certifications to know if the claims they’re making are truthful and recognized. You should also always ask for samples that’ll help you make sure of the quality of the end product.
Check out Selfnamed’s sample sets
Don’t be scared to ask all questions that come to your mind. I’m sure that the right partner will be open to communication and guiding you through their production processes.
Consider support services: packaging, labelling, regulatory support
Some private label manufacturers can only help with developing formulations, but some will help you develop everything about your products, including packaging, labelling, and marketing.
You also want your products to be compliant with German and EU laws – see if your partner’s products have passed these assessments. Especially with custom formulas, you’ll need to go through the process to make sure the product is safe to sell and use, and your partner may or may not help you with this.
Carefully evaluate what you’re comfortable with keeping “in-house” and what you want to delegate to the manufacturer. That’ll guide you to the partner that’ll match your needs and expectations.
Try out Selfnamed’s Design Studio
Final Thoughts
When researching your potential partners, I noticed many of them highlight the famous German quality, so the good news is that there truly are many professional and innovative companies for you to choose from.
Your next task is to just assess which one of the private label cosmetics manufacturers in Germany fits your needs and really matches what your brand stands for. Good luck!
Interested in more comparisons? Explore and compare private label skincare manufacturers in Europe and private label manufacturers in the US.
Frequently Asked Questions
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Your German private label manufacturer should firstly align with your brand’s messaging and be able to manufacture the products you’re looking for. They should also be transparent about their production processes and complicity with local and EU laws.
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You can definitely work with a private label manufacturer if you’re a small brand or a startup from Germany. For example, you could partner with a white label partner like Selfnamed that has no minimum order quantity (MOQ) and ready-made formulas making it more affordable and easy to start selling your products straight away.
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To start a skincare brand in Germany and in the EU, firstly, your products will need to adhere to EU Cosmetics Regulation, as well as follow the INCI ingredient labelling standard. For more detailed information, contact your private label partner or a lawyer.
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