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Beauty Design & Branding: Top Trends to Watch in 2025

Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.

Want your brand to turn heads and stay memorable? These are the trends to watch (and use).

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Urea: The Secret to Softer, Healthier Skin
Elina Jermolovica Elina Jermolovica

Urea: The Secret to Softer, Healthier Skin

Amidst popular moisturizing ingredients like hyaluronic acid, urea is an often underappreciated skincare powerhouse. For private label brands seeking effective, science-backed ingredients, understanding urea's benefits is crucial for developing a competitive body care line.

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A Guide to Prebiotic Skincare for Your Brand
Elina Jermolovica Elina Jermolovica

A Guide to Prebiotic Skincare for Your Brand

Unlock the power of prebiotic skincare for your brand! Learn about the booming skin microbiome market, why consumers care, and how to effectively sell these in-demand products for healthier, balanced skin. Explore market potential & key insights.

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Free Video Tutorials On How To Start & Grow Your Skincare Business

Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.

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Meet the Team

  • Kristaps Birmanis

    Chief Growth Officer

  • Ksenia Kumachova

    Training Manager & Lecturer | Pharmacist (MSc. Pharm.)

  • Anete Vabule

    Chief Executive Officer