Top Article
Beauty Design & Branding: Top Trends to Watch in 2025
Beauty branding is having a moment. Bold typography, tactile packaging, a return to maximalism, and more. Today’s beauty brands are ditching the generic and leaning into personality.
Want your brand to turn heads and stay memorable? These are the trends to watch (and use).
What we ❤️ to speak about
+
What we ❤️ to speak about +
Learn how to build and grow your skincare brand with expert guides, tutorials, and business tips.
Explore trending packaging designs and branding ideas to elevate your skincare line.
Get practical tools and strategies to launch, run, and scale your online skincare store.
Skincare
+
Business
+
Packaging
+
Formulas
+
Design
+
Skincare + Business + Packaging + Formulas + Design +
New and Exciting Skincare Startups
Inspiring stories from skincare startups! Learn how to grow your brand by focusing on technology, niche markets, and authentic customer connection.
Beyond the beauty business with Selfnamed’s CEO
Anete Vabule, Selfnamed's co-founder, shares her journey and insights on building a successful beauty brand. Learn about trends, challenges, and the power of authenticity in the modern beauty industry.
Top media outlets every beauty brand should follow
Stay ahead in the fast-paced beauty industry. This guide provides a curated list of top media outlets and LinkedIn voices for skincare entrepreneurs, offering insights on market trends, SEO, marketing, and business strategy to help your brand grow.
Black Friday Preparation Checklist for Skincare Brands 2025
Prepare your skincare brand for BFCM 2025. This Black Friday checklist provides actionable strategies, from marketing and store setup to boosting AOV with bundles, ensuring your business thrives during the holiday season.
Skincare Product Photography: How to Take Photos That Sell
30 Days to a Skincare Brand: ApprenticeDiary’s Story
Beauty Design & Branding: Top Trends to Watch in 2025
Mineral vs. Chemical Sunscreen: Which One Should You Choose?
What is mineral sunscreen for face?
Sunscreen: A Crucial Step In Your Daily Skincare Routine
Sunscreen: A Crucial Step In Your Daily Skincare Routine
Skincare E-Commerce Marketing Calendar 2025
Skincare e-Commerce Marketing Calendar 2025
How To Prepare Your Skincare Store For The Holiday Season
How To Prepare Your Skincare Store For The Holiday Season
Successful WooCommerce Skincare Stores For Your Inspiration
Successful WooCommerce Skincare Stores For Your Inspiration
12 Successful Shopify Skincare Stores For Your Inspiration
12 Successful Shopify Skincare Stores For Your Inspiration
Personalisation – Key To A Successful Skincare Brand
Personalisation – Key To A Successful Skincare Brand
Social Media Marketing For Skincare Business Owners
Social Media Marketing For Skincare Business Owners
10 Celebrity Owned Skincare Brands For Your Inspiration
10 Celebrity Owned Skincare Brands For Your Inspiration
The Ultimate Guide To 4 Main Skin Types
The Ultimate Guide To 4 Main Skin Types
How To Earn Money With Selfnamed
How To Earn Money With Sefnamed
Your Guide To Selfnamed Sample Sets
Your Guide To Selfnamed Sample Sets
Women's Day: 7 Ideas How To Boost Your Sales
7 Women's Day Marketing Ideas For Your Skincare Brand
Free Video Tutorials On How To Start & Grow Your Skincare Business
Discover step-by-step video guides on product selection, branding, and how to dropship your own white-label skincare line. Learn from industry experts and build your business with confidence.
Meet the Team
-
Kristaps Birmanis
Chief Growth Officer
-
Ksenia Kumachova
Training Manager & Lecturer | Pharmacist (MSc. Pharm.)
-
Anete Vabule
Chief Executive Officer