Beauty
In-depth beauty education, from skincare fundamentals and ingredient deep dives to clean beauty principles and real formulation science.
Beauty
What we are reading this week
Featured
Products our readers love
+ Skincare + Ingredients + Hair Care + Clean Beauty + Science
+ Skincare + Ingredients + Hair Care + Clean Beauty + Science
What Is Keratin and Why It Belongs in Your Haircare Product Line
Keratin is a powerful ingredient that sells because it works. This guide breaks down what keratin is, what it does for hair, and how offering keratin-based private label products can build client trust and naturally grow your business.