Business
Practical guides for building, growing, and scaling your beauty business. From choosing the right manufacturer to pricing, marketing, tools, and long term customer growth.
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+ Skincare + Ingredients + Hair Care + Clean Beauty + Science
+ Skincare + Ingredients + Hair Care + Clean Beauty + Science
Private label
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Dropshipping
The Best Private Label Cosmetics Manufacturers in the UK
Ready to launch a beauty brand in the UK? This guide compares top private label cosmetics manufacturers to help you find the best partner for your business, from startups to large brands.
Best Skincare Dropshipping Products for Growing Your Beauty Business
Start and grow your skincare dropshipping business! Learn why skincare is the best dropshipping niche and what products to sell to build a profitable and loyal customer base.
Skincare Email Marketing: A Guide for Beauty Brands
The essentials of skincare email marketing for beauty brands. This guide covers how to build a list, create a strategy, and personalize your content to drive sales, build trust, and boost brand loyalty.
How to Increase the Average Order Value for Beauty Brands
Learn how to increase average order value (AOV) with strategies like product bundling, personalized recommendations, and loyalty programs to boost sales and customer engagement.
Live Commerce for Beauty Brands
Learn how live commerce can transform your business by increasing sales, building community, and creating real-time connections with customers.
New and Exciting Skincare Startups
Inspiring stories from skincare startups! Learn how to grow your brand by focusing on technology, niche markets, and authentic customer connection.
Beyond the beauty business with Selfnamed’s CEO
Anete Vabule, Selfnamed's co-founder, shares her journey and insights on building a successful beauty brand. Learn about trends, challenges, and the power of authenticity in the modern beauty industry.
7 Myths About Starting a Beauty Business
Tired of myths holding you back? This guide debunks common misconceptions about starting a beauty business, from budget and education to marketing and product launches. Learn how to turn your vision into a successful brand.
Top media outlets every beauty brand should follow
Stay ahead in the fast-paced beauty industry. This guide provides a curated list of top media outlets and LinkedIn voices for skincare entrepreneurs, offering insights on market trends, SEO, marketing, and business strategy to help your brand grow.
How to Start a Skincare Brand as an Influencer
Learn how to start a skincare brand as an influencer. Leverage your audience, master branding, and choose the right products. Get a step-by-step guide to launch your beauty business.
Black Friday Preparation Checklist for Skincare Brands 2025
Prepare your skincare brand for BFCM 2025. This Black Friday checklist provides actionable strategies, from marketing and store setup to boosting AOV with bundles, ensuring your business thrives during the holiday season.
Best Shopify Bundle Apps for Beauty Businesses
Discover the best Shopify bundle apps to boost sales and increase AOV. Learn how product bundles improve customer experience and find top apps like Vitals, Bundler, and others.
How to Price Skincare Products: A Step-by-Step Guide
Finding the perfect price for your skincare products is a delicate balance. Our step-by-step guide walks you through the essentials, from understanding your costs to choosing the right pricing strategy, so you can maximize profits and ensure your brand's success.
State of Beauty: What Brands Must Know
Actionable takeaways from the BoF-McKinsey "State of Fashion: Beauty" to strategically grow your beauty brand in 2025 and beyond. Insights on consumer value, evolving marketing, dynamic channels, and critical product & packaging trends.